Craig Garber:
Author of “How To Make Maximum Money With Minimum Customers,” and publisher of the monthly offline Seductive Selling newsletter, since April, 2006. I help online and offline entrepreneurs systematically attract qualified leads, and rapidly convert them into high-paying customers, clients, and patients. I’ve worked with over 300 clients in more than 104 different industries since March of 2000. Bottom line is, I can increase cash-flow from your business. My family comes first, but I love what I do. I also write and publish — a lot. Dream big and laugh as much as possible.
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Copywriting Tips: 5 Ways To Write A Great Offer
OK, lots to catch up with… For starters, this is the LONGEST I’ve ever gone, since my business has been online, without sending out a tip. Yes, I’ve definitely been somewhat invisible. (Funny to think that at one point — say… only 10 years ago… …
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Copywriting Tips: 5 Steps To Create A Marketing Campaign (and a RARE David Ogilvy video to watch)
(Make sure you read through this because at the end, I’m going to point you to a rare, old marketing video that’s absolutely brilliant.) Here’s a really smart formula you can use to create virtually any marketing campaign. If you follow it, and do the …
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Copywriting Tips: How To Write Winning Headlines (In 2 Steps)
Cool copywriting tip today. But before we get started, I just want you to know I posted 10 new Offbeat Ads on my blog. They’re amusing, and definitely offbeat, so check them out here. Today let’s talk a little bit about headlines. In my book, …
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How To Ask Your Buyers For The Order:
Part 5 – How to ask your buyers to take action: Today, Part 5, the last in this series: I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called …
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Part 4 – How to persuade your buyers:
Today, Part 4 in this series – How To Persuade Your Buyers I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by …
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Copywriting Tips – How to prove your claims:
Today, a great copywriting tip in Part 3 in this series: I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by Victor …
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Selling Strategies: How to show your buyers an advantage…
Today, Part 2 in this series: I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored …
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How To Write A Good Advertisement – 5 Fundamentals of a good advertisement
I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing good advertisements. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored by the great Maxwell Sackheim, …
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Pricing Models For Direct Marketing And Why Price Cross-Outs Work:
Ever see a price crossed out, and then a lower price next to, or underneath the original crossed out price? I bet you have. And in fact, I bet you may have even used this technique yourself. However… few people know why this is effective, …
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How To Maximize Your Time – Add 1.5 Extra hours of free time… and at LEAST 2 Extra hours of productivity, to your day:
I mentioned last week how I’m REALLY buried with work right now. And so one of the things I seriously needed to do was clean up any inefficiencies in my use of time. I’ve tried this before, without much success. I had LOTS of starts …
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How To Write A Good Business Introduction Letter (And… How Not To!)
WORST letter I ever wrote: I was going through some old files the other day, and I found what has to be… the absolute WORST letter I ever wrote. It’s a letter I sent out to people back in 2000, when I first started writing …
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How NOT To Deliver A Great Customer Experience
“No, I’m not DEAD.” I know it’s been too long since I’ve e-mailed my list, when I get people e-mailing my office asking if something’s happened to me. So, for the record, “No, I’m not dead and nothing’s happened.” Nothing outside of the fact that …
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When To Use Humor In Selling
A lot of people try and use humor in selling, and in their sales letters, but in general… it’s not a good idea. And before we talk about why, let me address something you might be thinking; “Yeah Craig, but you’re funny in these posts …
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“Give me a hug,” he said
A couple of nights ago, I went with my older son, Nick, to see Yes, in concert. Yes was super-popular in the 70’s and 80’s. I remember them being one of the staple groups my crowd always listened to. In fact, I can specifically remember …
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50% Off Easter Sale Reopening for 8 hours: this is your FINAL Chance
This is IT. For real. Final deal. NOOOO exceptions. I’m ONLY opening this b/c we had a flood of people after the cut-off who said they were out of town for Spring Break. Virtually everything listed here is on sale, HALF off To save 50%, …
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3 Ways to use photos to increase your conversions
Note: Last night and early this morning, we got a number of e-mails from people who wanted to take advantage of the half-off sale last week, but who were out of town for Spring Break. So, starting at 4pm today – for 8 hours ONLY, …
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50% Off Easter Sale starts midnight tonight:
Starting at midnight tonight, everything you can order online on our products and services page is on sale at half-off, through Easter Sunday To get 50% off, enter BUNNY (as in “Easter Bunny”) in the Special Code field on the top right-hand side of your …
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How to write a good advertisement
** Note: Starting Wednesday, we’re going to have a big blowout Easter sale where you can get 50% off all our products, sales copy reviews, and hourly consulting (only). I’ll be sending out more details tomorrow. *** When I first started writing sales copy, I …
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How to write a winning sales pitch!
I’m VERY busy right now – copywriting clients, consulting, and outside projects. So daily tips haven’t been as frequent, and I’m sorry about that. Next week, we’re going to have a big blowout Easter sale, so sharpen your credit cards, ok? Today, I want to …
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happy birthday to you
Today is my daughter’s 13th birthday. I wrote this for her, when she was around 3 or 4 years old, and I hope you enjoy it. Let me know what you think by commenting below this post. It’s called, “Her Sweaty Damp Curls” I love …