Craig Garber:
Author of “How To Make Maximum Money With Minimum Customers,” I help online and offline entrepreneurs systematically attract qualified leads, and rapidly convert them into paying customers, clients, and patients. Over 300 clients in more than 91 different industries since March of 2000. Family first, but I love what I do. I also write and publish — a lot. Dream big and laugh as much as possible.
How To Write A Good Advertisement – 5 Fundamentals of a good advertisement
I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing good advertisements. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored by the great Maxwell Sackheim, …
Pricing Models For Direct Marketing And Why Price Cross-Outs Work:
Ever see a price crossed out, and then a lower price next to, or underneath the original crossed out price? I bet you have. And in fact, I bet you may have even used this technique yourself. However… few people know why this is effective, …
How To Maximize Your Time – Add 1.5 Extra hours of free time… and at LEAST 2 Extra hours of productivity, to your day:
I mentioned last week how I’m REALLY buried with work right now. And so one of the things I seriously needed to do was clean up any inefficiencies in my use of time. I’ve tried this before, without much success. I had LOTS of starts …
How To Write A Good Business Introduction Letter (And… How Not To!)
WORST letter I ever wrote: I was going through some old files the other day, and I found what has to be… the absolute WORST letter I ever wrote. It’s a letter I sent out to people back in 2000, when I first started writing …
How NOT To Deliver A Great Customer Experience
“No, I’m not DEAD.” I know it’s been too long since I’ve e-mailed my list, when I get people e-mailing my office asking if something’s happened to me. So, for the record, “No, I’m not dead and nothing’s happened.” Nothing outside of the fact that …
When To Use Humor In Selling
A lot of people try and use humor in selling, and in their sales letters, but in general… it’s not a good idea. And before we talk about why, let me address something you might be thinking; “Yeah Craig, but you’re funny in these posts …
“Give me a hug,” he said
A couple of nights ago, I went with my older son, Nick, to see Yes, in concert. Yes was super-popular in the 70′s and 80′s. I remember them being one of the staple groups my crowd always listened to. In fact, I can specifically remember …
50% Off Easter Sale Reopening for 8 hours: this is your FINAL Chance
This is IT. For real. Final deal. NOOOO exceptions. I’m ONLY opening this b/c we had a flood of people after the cut-off who said they were out of town for Spring Break. Virtually everything listed here is on sale, HALF off To save 50%, …
3 Ways to use photos to increase your conversions
Note: Last night and early this morning, we got a number of e-mails from people who wanted to take advantage of the half-off sale last week, but who were out of town for Spring Break. So, starting at 4pm today – for 8 hours ONLY, …
50% Off Easter Sale starts midnight tonight:
Starting at midnight tonight, everything you can order online on our products and services page is on sale at half-off, through Easter Sunday To get 50% off, enter BUNNY (as in “Easter Bunny”) in the Special Code field on the top right-hand side of your …
How to write a good advertisement
** Note: Starting Wednesday, we’re going to have a big blowout Easter sale where you can get 50% off all our products, sales copy reviews, and hourly consulting (only). I’ll be sending out more details tomorrow. *** When I first started writing sales copy, I …
How to write a winning sales pitch!
I’m VERY busy right now – copywriting clients, consulting, and outside projects. So daily tips haven’t been as frequent, and I’m sorry about that. Next week, we’re going to have a big blowout Easter sale, so sharpen your credit cards, ok? Today, I want to …
happy birthday to you
Today is my daughter’s 13th birthday. I wrote this for her, when she was around 3 or 4 years old, and I hope you enjoy it. Let me know what you think by commenting below this post. It’s called, “Her Sweaty Damp Curls” I love …
Just the facts: Lead Generation Mistake #12
One of the most important things you an do, especially when you’re trying to generate leads, is disclose as many facts as you can about your product or service. For some reason, people seem to feel “facts” are boring… and that your customers, clients, and …
What you can expect on Thursday’s Free call – time running out, register now:
This Thursday at 2pm Eastern time (and again at 7pm Eastern time) I’m hosting a free teleseminar, called The 21 Most Costly Mistakes Entrepreneurs Make When Trying To Generate Leads. That’s less than 48 hours away You can register for the call here We’ll take …
3 things, and an Important announcement:
1. First, I’ll be hosting a free teleseminar this Thursday evening on the 21 most common lead generation mistakes people make. So look out for an announcement about this, later on today. 2. Second… I recently posted a few new Offbeat Ads on my blog. …
Testimonial letters — what to do and what to never EVER do
People often ask me what the best kinds of testimonial letters should say, and the answer is actually quite simple. Good testimonial letters should be like verbal “snapshots” of the difference between what your life looked like BEFORE you used the product or service, and …
Direct Mail Sales: 3 most often overlooked, simple direct mail sales strategies
Making money using direct mail isn’t easy. BUT… it’s also not as hard as you think it is, simply because not a lot of people are using direct mail. And once you make it work, you get to tap into a steady stream of very …
Permission e-mail marketing: Ignoring all the haters
Believing something, without thinking things through… is dangerous. And here’s why: I recently read some survey results, and if you took what you read at face value, it might cost you a small fortune. Here’s what happened. The survey said, 75% of all consumers will …
