Month: April 2013
-
How To Write A Good Business Introduction Letter (And… How Not To!)
WORST letter I ever wrote: I was going through some old files the other day, and I found what has to be… the absolute WORST letter I ever wrote. It’s a letter I sent out to people back in 2000, when I first started writing sales copy. I was trying to get local clients, and…
-
How NOT To Deliver A Great Customer Experience
“No, I’m not DEAD.” I know it’s been too long since I’ve e-mailed my list, when I get people e-mailing my office asking if something’s happened to me. So, for the record, “No, I’m not dead and nothing’s happened.” Nothing outside of the fact that I’m really and truly busy, that is. I’ve got a…
-
When To Use Humor In Selling
A lot of people try and use humor in selling, and in their sales letters, but in general… it’s not a good idea. And before we talk about why, let me address something you might be thinking; “Yeah Craig, but you’re funny in these posts every once in a while.” And this may be true.…
-
“Give me a hug,” he said
A couple of nights ago, I went with my older son, Nick, to see Yes, in concert. Yes was super-popular in the 70’s and 80’s. I remember them being one of the staple groups my crowd always listened to. In fact, I can specifically remember listening to “Roundabout” up on Harris Field in the Bronx,…
-
50% Off Easter Sale Reopening for 8 hours: this is your FINAL Chance
This is IT. For real. Final deal. NOOOO exceptions. I’m ONLY opening this b/c we had a flood of people after the cut-off who said they were out of town for Spring Break. Virtually everything listed here is on sale, HALF off To save 50%, enter BUNNY (ALL CAPS) in the Special Code field on…
-
3 Ways to use photos to increase your conversions
Note: Last night and early this morning, we got a number of e-mails from people who wanted to take advantage of the half-off sale last week, but who were out of town for Spring Break. So, starting at 4pm today – for 8 hours ONLY, you can take advantage of the Easter sale. Just enter…