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How To Write A Good Business Introduction Letter (And… How Not To!)
WORST letter I ever wrote: I was going through some old files the other day, and I found what has to be… the absolute WORST letter I ever wrote. It’s a letter I sent out to people back in 2000, when I first started writing …
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How NOT To Deliver A Great Customer Experience
“No, I’m not DEAD.” I know it’s been too long since I’ve e-mailed my list, when I get people e-mailing my office asking if something’s happened to me. So, for the record, “No, I’m not dead and nothing’s happened.” Nothing outside of the fact that …
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When To Use Humor In Selling
A lot of people try and use humor in selling, and in their sales letters, but in general… it’s not a good idea. And before we talk about why, let me address something you might be thinking; “Yeah Craig, but you’re funny in these posts …
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“Give me a hug,” he said
A couple of nights ago, I went with my older son, Nick, to see Yes, in concert. Yes was super-popular in the 70’s and 80’s. I remember them being one of the staple groups my crowd always listened to. In fact, I can specifically remember …
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50% Off Easter Sale Reopening for 8 hours: this is your FINAL Chance
This is IT. For real. Final deal. NOOOO exceptions. I’m ONLY opening this b/c we had a flood of people after the cut-off who said they were out of town for Spring Break. Virtually everything listed here is on sale, HALF off To save 50%, …
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3 Ways to use photos to increase your conversions
Note: Last night and early this morning, we got a number of e-mails from people who wanted to take advantage of the half-off sale last week, but who were out of town for Spring Break. So, starting at 4pm today – for 8 hours ONLY, …
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