Copywriting Tips – The “catch all” headline question you ought to be asking:
There are really only three things to keep in mind, when writing headlines: 1. Try and arouse curiosity But this is pretty much a cardinal rule of initiating all kinds of conversations, isn’t it? It’s why asking a woman what her favorite drink is… works …
How to write headlines: “How many headlines should you write?”
The other day, we talked about writing headlines and “when” is the best time to write them. Another question I get asked a lot, is “How many headlines should you write?” And frankly, I’m not sure this question is any more answerable than “How many …
Best time to start writing your sales letter headlines?
Before we get started, let me just warn you: Psychological Conversion Strategies will no longer be available after Wednesday. You have two more days to order, and take advantage of all the bonuses: phone call, Conversion Strategy Checklists, Video Conversion Accelerator Critiques… and more ** …
How to set up a domain name — and… how not to:
Yesterday, I was driving Sam to school. We made a hard left turn and came up behind a pickup truck towing a trailer. Across the back of the trainer, fron edge to edge, was a URL that said something like this: www.pintolawnmaintenanceandhandymantampa.com Now when you …
Copywriting Tips: Headline Writing Secrets
The one headline secret you don’t want to miss: One of the best things you can do to increase your ability to connect with your buyers, is to use some kind of “double-bonding” in your headlines. When you do this correctly, you turn a decent …
Copywriting Tips, Emotional Sales Copy: How to prevent painful divorce
Chances are good, you had a fairly strong “guttural” reaction to the subject of today’s e-mail — especially if you’re married. Why? The answer is simple: *********** ATTENTION, Current and prior customers & clients, ONLY: Make 2013 your best year EVER *********** Divorce is one …
Headline split-test results revealed:
Last week, I ran a survey on a few headlines I developed. You saw 9 headlines, which were basically 3 different versions, of 3 different headlines. Here are the headlines: *********** ATTENTION: Current and prior customers ONLY *********** 7 Biggest Marketing Mistakes: Which one of …
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Writing Sales Letters: How to crush it, using Big Benefit Headlines
Gosh, it is raining so hard here, it’s like God is pissed off at Tampa, and he’s letting us know. Hopefully it’s sunny and cheerful where you are — but in any case, the show must still go on, right? Absolutely. And so, today we’re …
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Writing Sales Letters: The SPA-S system to writing killer headlines
I love writing headlines. In fact, my obsession with it might border on the ridiculous. For example, sometimes I’ll be driving in the car and I’ll see a truck pull up beside me with some kind of an ad plastered across the side of it… …
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Copywriting Tips: 9 hot new headlines, and 3 ways to write 'em
I’m not like most people when it comes to writing headlines. I don’t spend an hour or two on them… and I don’t have a rule that says I need to write down 50 or 60 headlines for every sales letter or space ad I …
