Headlines Sales Letters

Best time to start writing your sales letter headlines?

Before we get started, let me just warn you:

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I often get asked about the timing of the construction of sales letters.

Like, when should you write your headlines?… Or, what’s the first thing you should write, when you’re putting together a marketing piece?

Now most people will say you need to write 50 to 100 headlines after you finish your sales copy, but I’ve never done it like this.

And here’s why.

Writing your headline AFTER your finish writing your sales letter, web page, or whenever, makes NO sense.

That’s because writing a sales letter — especially a long one — is often exhausting. And when you’re finished, your energy is low, and you’re often physically and mentally drained.

So why would you want to create something (your headline) that may be responsible for perhaps 80% of your success, when your energy level is at it’s lowest?

Sounds kinda silly, doesn’t it?

You bet. That would be like taking an important exam at the END of the day, just before you go to bed, instead of first thing in the morning, when you’re nice and fresh.

So what you want to do is… you want to write your headline FIRST, while you’re all fresh and bubbly and filled with energy and enthusiasm.

This doesn’t mean you can’t go back in there and re-vamp it later on during the creative process (in fact, you should), but you want to get those ideas down on paper when your BURSTING with life, not when all the life you have’s been drained out of you.

Make sense?


The other thing is… typically, in many cases, your headline is the “story driver” for your entire sales letter. And without it, it’s like piloting a boat through the ocean when the steering’s broken.

How on earth can you get where you want to go?

Keep this in mind the next time you write a new piece. Do it this way, and in all likelihood, the entire foundation of your sales piece will be stronger and much more effective… because of the connection it makes between you and your buyers.

Comments? Leave ’em below http://www.kingofcopy.com

Now go sell something, Craig Garber

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)