Category: Personality Marketing

  • Important Update: Read this before going any further

    Important Update: Read this before going any further

    I have no idea how you found my website. Perhaps you’re an existing subscriber just checking in to see what’s up… perhaps you read or heard about my book, “How To Make Maximum Money With Minimum Customers”… or perhaps you just stumbled over here the way we all seem to find new sites – seamlessly…

  • Weirdest thing that’s ever happened to me, by far: Fly To The Rainbow?

    Weirdest thing that’s ever happened to me, by far: Fly To The Rainbow?

    Before I get to my “weird” story, I wanted to share a couple of other things with you… 1. Apparently, an interview I did on generating leads through building sales systems has either just been posted or maybe even reposted. If you’d like to listen to it, check it out right here 2. Funny article…

  • Where are you going to be in 5 years? (ps: it doesn’t matter)

    Where are you going to be in 5 years? (ps: it doesn’t matter)

    I don’t watch loads of television. But when I do, I like to watch movies on Netflix… documentaries – mostly on animals and science… and sports. There are also a few series I really like, or liked… like Mad Men, The Following, and Dexter. However, being happily married, one of the things that comes along…

  • Happy Birthday, Sam

    Happy Birthday, Sam

    Today is my daughter Sam’s 15th birthday. Being 15 is pretty damn difficult, especially nowadays. Social media has increased peer expectations and decreased personal freedom, for kids. I have to admit, even though I’m not one to rush time away… I’ll look forward to the day when Sam’s through all the teenage angst. I wrote…

  • For people to lazy to walk their dogs to go pee…

    For people to lazy to walk their dogs to go pee…

    Sometimes I wonder if there’s something wrong with me. Or maybe if I just don’t see things the same way most people do. Example: I belong to a professional trade association from an earlier career I had. Last week they sent me an advertisement by email. “Today ONLY, the discount on Dell Computers is DOUBLE.”…

  • Where has the time g-g-g-gone?

    Where has the time g-g-g-gone?

    This is basically my first (or maybe my second) email of the year. Lots of things are going on with me, and some of them will be bring changes to my business. I have a number of really cool client projects I’m working on right now, and that isn’t going to let up any time…

  • Reggie.

    Reggie.

    My first two years away at college were a hot mess. I was too immature to interact socially… I had very little coping skills to deal with new people in a new environment… and I felt like a fish out of water. After these two years, I left, and finished off at a local school…

  • Writing goodbye?

    Writing goodbye?

    One quick admin thing to deal with. I’m going to make a Q & A video or two over the weekend, so if you have any good marketing, copywriting or strategy questions you want me to answer,send them in to me by submitting them right here. I read a short, interesting article the other day,…

  • A Soap story

    A Soap story

    They say we’re all connected somehow, and sometimes I think this is true. Check this out. About 6 weeks ago, my wife and I went up to Epcot in Orlando, to meet some friends. While we were there, we stopped into Paris, and my wife was looking around the store, wanting to buy something for…

  • Is this the DEATH of ALL relationships?

    Is this the DEATH of ALL relationships?

    For whatever reason – probably just inherent curiosity, mostly… I’m always trying to learn something. I’m always studying human behavior, asking questions, and just trying to put the pieces together. Sometimes, if you look and listen long and hard enough… things make sense. But other times, nothing seems to make sense. One thing I’ve been…

  • New Offbeat Ads just posted, and a mid-morning humor break:

    New Offbeat Ads just posted, and a mid-morning humor break:

    Just posted up some cool, interesting Offbeat Ads. Make sure you check ’em out and leave comments if you have any. Also, saw this online somewhere a while back and thought it was funny: Wife’s Diary: Tonight, I thought my husband was acting weird. We had made plans to meet at a nice restaurant for…

  • How To Sell Better Than Your Competition

    How To Sell Better Than Your Competition

    If you want to sell better than your competition, Rule #1 is to know what you’re really selling. Here, listen to this… I don’t watch a lot of TV. But when I do, it’s usually things like sports and movies, and lots of documentaries. And sometimes cooking shows – I like to watch people eat…

  • Overcoming adversity: The story of the stone and the Gold

    Overcoming adversity: The story of the stone and the Gold

    Before we get to today’s tip, which is a little story I want you to think about… just a quick “Thank you” if you were one of the people who ordered Psychological Conversion Strategies. I’ve left the sales letter up, in case you want to learn from it… but you will be unable to order.…

  • They say things happen for a reason – here’s the reason:

    They say things happen for a reason – here’s the reason:

    They say things happen ‘for a reason’ – here’s that reason: An American tourist on safari in the Sahara Desert, takes a wrong turn and becomes lost. After a long morning sweltering underneath the hot sun, he spots a man riding towards him, on a donkey. Turns out, the man’s a peddler. “Please help me,”…

  • LinkedIn Marketing Fails:

    LinkedIn Marketing Fails:

    Here are a few funny things I saw recently, on LinkedIn: 1. Does it count when you call yourself a visionary? I’m always impressed when someone refers to another person as a “visionary.” To me, that’s interesting. When you find a true “visionary”… someone who can actually conceptualize and anticipate things that are going to…

  • I’m an expert in something:

    I’m an expert in something:

    Kind of a funny day, yesterday. One of those days you recognize as some sort of an “accomplishment,” but a very intangible one. Not like, say… a college graduation, where you’ve done “X” to get your diploma… and not even like your wedding, or the day your first child was born. Those are obviously significant…

  • Selling Benefits: When benefits aren’t benefits

    Selling Benefits: When benefits aren’t benefits

    Hey, I think I need your help with this one. One of my pet peeves is when credit cards or associations offer you things to join, that really aren’t benefits for most of their members. For example, there’s the proverbial Hertz rental car discount, which you can get anywhere online if you have a pulse.…

  • Unconventional business thinking, that actually works

    Unconventional business thinking, that actually works

    Well I hope your New Year’s Eve celebration went well. Mine was pretty mellow and chilled out. A cigar, a slow drink, my wife, and some good friends. I thought about this because many years ago, I did some volunteer work as a Guardian Ad-Litem. And I remember one case I was involved with, in…

  • Happy New Year?  We’ll see.

    Happy New Year? We’ll see.

    Hey, before we close out 2013 with one of my favorite short stories… I wanted to take this opportunity to wish you a happy and healthy 2014. Sometimes life hands you lemons… and sometimes you can make lemonades with those lemons. But other times life hands you rotten lemons. And you just have to try…

  • Goal-setting 101: What are your thoughts on this?

    Goal-setting 101: What are your thoughts on this?

    It’s that time of the year again when you sit back and assess what happened this year… what you want to happen next year… and what the differential needs to be, to make this happen. You know what I mean — it’s the proverbial Goal-Setting season. To be honest, I’ve never been good at setting…