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Home / Scarcity
  • Lead Generation Marketing: On Black Friday, Cyber Monday and other opportunities to spend like a wild hyena

    Posted Nov 22 2011 in Copywriting Tips, Increase Net Profits, News, Persuasion, Scarcity

    So it’s “that” time of the year already.  And yes, of course, time’s gone by too quickly… everything feels overwhelming… and it’s hard to imagine things are starting all over again in less than 6 weeks. But one thing you’ll find this time of the …

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  • Direct-Marketing Strategies: 3 ways to justify charging higher prices

    Posted Sep 7 2011 in Increase Net Profits, Positioning, Scarcity

    There are as many reasons why you should be charging higher prices. And in reality, charging higher prices isn’t difficult – what’s difficult… is explaining why your buyers should pay more. And frankly, many times, you need this more than your buyers do. But irregardless …

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