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Important Update: Read this before going any further
I have no idea how you found my website. Perhaps you’re an existing subscriber just checking in to see what’s up… perhaps you read or heard about my book, “How To Make Maximum Money With Minimum Customers”… or perhaps you just stumbled over here the …
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Weirdest thing that’s ever happened to me, by far: Fly To The Rainbow?
Before I get to my “weird” story, I wanted to share a couple of other things with you… 1. Apparently, an interview I did on generating leads through building sales systems has either just been posted or maybe even reposted. If you’d like to listen …
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“It is between two wolves…”
One evening, an old Cherokee told his grandson about a battle that was raging inside him. He said, “My son, it is between two wolves.” “One is evil, and filled with anger, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false price, superiority and …
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Happy Birthday, Sam
Today is my daughter Sam’s 15th birthday. Being 15 is pretty damn difficult, especially nowadays. Social media has increased peer expectations and decreased personal freedom, for kids. I have to admit, even though I’m not one to rush time away… I’ll look forward to the …
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This is actually quite funny
So the other day I’m sitting down at my wife’s computer looking at a yahoo page she has open. I like doing this every once in a while, to catch up on some pop culture gossip. I don’t really read the news or watch it …
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Penalty of Leadership?
You may be familiar with this ad, but maybe not. It was ran by Cadillac in the Saturday Evening Post, on January 20, 1915, almost a century ago. At first blush, as an ad to sell cars, it seems pretty useless. However, read it slowly, …
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Copywriting: The Division Bell
As a music lover, and a child of the 1970’s, I spent a lot of time in my room listening to albums. One of my favorite bands was, and still is, Pink Floyd. There are a number of reasons I love their music, but one …
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Interesting New Business Model:
I recently came across a company with an interesting new business model. It’s called MassDrop and it’s kind of like a crowdfunding project that allows you to buy unusual retail items. It’s like taking a trip to the mall and walking through stores like Spencer’s …
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Can you trust anyone, nowadays?
According to the experts, no. A few days ago in the Harvard Business Review, I was reading a snippet of an article on trust. You can read the original article here (Warning: it’s a research article and it’s long), but the gist of it is …
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Real Estate Investing?
Pay close attention to this message – especially if you live outside of America. About 5 or 6 years ago, I wanted to start investing in real estate. So I went to a guy I knew who supposedly did well as an investor, and I …
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The Rainbow Bridge: you’ll get there one day…
I pulled this out last week because a client of mine was recently talking about losing her dog and I was reminded of it. I don’t know who wrote it, but 10 years ago, I had to put my dog down and our veterinarian gave …
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Hello darkness, my old friend: What’s your technique for persevering in difficult situations?
There are certain things in life you experience that cause you pain. For example… A well-known, well liked celebrity passes away, and it stirs up all kinds of emotional angst and introspection… A friend or business partner stabs you in the back or treats you …
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How Gillette gets a closer shave than you do:
If you’re a man, and if you are also a sharp marketer, you probably already know what I’m about to tell you. But… If you are a woman, this information may give you some insight as to why men are so simple and how foolish …
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Replay ends TODAY, new Offbeat ads posted:
Couple quickies for this beautiful Monday morning: 1. Today’s the last day you can check out the replay of Dan Lok’s webinar from last week. The replay is right here and will be up through the end of today. If you missed it, this was …
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Writing goodbye?
One quick admin thing to deal with. I’m going to make a Q & A video or two over the weekend, so if you have any good marketing, copywriting or strategy questions you want me to answer,send them in to me by submitting them right …
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A simple reminder about who you do business with:
Hey, before I forget… watch this short, moving video my wife showed me over the weekend – it’s a perfect way to start off your week. OK, great… now let’s move on: There’s an old saying, “The cobbler’s kids never have any shoes.” And it …
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3 short news items before the weekend:
It’s been raining cats and dogs here every single afternoon, and I sure hope it stops for a few days. This is a great time of year to be living in western Florida – warm, but not too humid (yet). Before the weekend, I just …
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Is this the DEATH of ALL relationships?
For whatever reason – probably just inherent curiosity, mostly… I’m always trying to learn something. I’m always studying human behavior, asking questions, and just trying to put the pieces together. Sometimes, if you look and listen long and hard enough… things make sense. But other …
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How To Get New Customers Involved In Your Marketing
Here’s a great example of how to get new customers involved in your marketing: A few weeks ago, I stopped into the Shell station to fill up my tank with gas. I think it was probably a Saturday morning after I was coming back from …
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