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Home / Price Points
  • How To Market Your Offer

    How to use good marketing to make your offers even stronger:

    Posted Aug 18 2014 in Creating Irresistible Offers, Direct Response Marketing, Human Nature, Persuasion, Price Points

    Today we’ll talk about a clever marketing strategy you can use, that’ll make your offer look sweeter than it is, and allow you to sell much more. Basically, it positions your goods and services as a bargain compared to others. And when you’re giving your …

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  • How To Determine Price

    5 Ways to determine the right pricing strategy:

    Posted Jun 4 2014 in Direct Response Marketing, Human Nature, Increase Net Profits, Information Marketing, Persuasion, Price Points

    When you’re selling personal services and non-commoditized products, pricing strategy is always an issue. In fact, whenever there really isn’t an accessible, public marketplace for something, pricing can be challenging. Today, let’s talk about 5 different things you should consider, to determine price: 1. Your …

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  • Pricing Strategies

    Pricing Strategies For A New Product

    Posted Jan 23 2013 in Direct Response Marketing, Human Nature, Price Points

    One of the trickiest and sometimes most challenging things to deal with, is to decide on the correct pricing strategies for a new product you’re about to start selling. So today, let’s talk about a 3 simple pricing strategies for a new product. 1. If …

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  • How to charge high prices: 3 Ways to charge more by showing you're offering "high quality"

    Posted Jul 23 2012 in Increase Net Profits, Positioning, Price Points

    if you want to sell high-priced items, then you have to show “high quality.” and that’s because price is only a problem in the absence of value.  meaning, people don’t have a problem spending a lot of money on something, as long as they see …

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  • Direct Marketing Strategies: 3 Ways to leverage numbers and pricing

    Posted Jan 26 2012 in Direct Response Marketing, Price Points

    Interesting article about pricing, over on truthdive.com A couple of professors out of Virginia Tech recently did some studies about how consumers react to prices. And it turns out, HOW you present things is FAR more important than WHAT you are presenting.  Which should be …

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  • Writing Sales Letters: More pricing problems and how to avoid them

    Posted Sep 15 2011 in Copywriting Tips, Price Points

    More pricing problems and how to avoid them Look, I love my kids more than anything… and if you have kids, you probably feel the same way. BUT… you know those people who have kids and the ONLY thing they talk about, is their kids? …

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  • Small Business Marketing – The 5 hidden benefits of charging more:

    Posted Jun 23 2011 in Creating Irresistible Offers, Increase Net Profits, Price Points

    Many people are afraid of high prices. They’re afraid of spending big money, and they’re also afraid of charging more money. And this will ALWAYS be the case, by the way. I have NEVER seen someone who’s too cheap to spend their own money, ever …

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  • Small Business Marketing: 3 Ways to use premiums to charge higher prices

    Posted Jun 21 2011 in Increase Net Profits, Price Points

    One of the first lessons I learned, early on in my career, is… charging higher prices isn’t a problem. See, most people don’t have a problem spending money as long as they see value in their investment.  Which means JUSTIFYING your higher prices is the …

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  • Writing sales letters: How to create price points when you're selling intangibles (easy)

    Posted Jun 7 2011 in Price Points

    If you’re selling things like oranges, accounting services, securities, or gold… it’s pretty easy to come up with your price points. Each of these items has multiple existing marketplaces, so all you need to do is use these marketplaces as a starting point, and then …

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