How to use good marketing to make your offers even stronger:
Today we’ll talk about a clever marketing strategy you can use, that’ll make your offer look sweeter than it is, and allow you to sell much more.
Basically, it positions your goods and services as a bargain compared to others.
And when you’re giving your buyers a relative frame of reference you control, YOU wind up governing what they are thinking about. This is important, because if left to their own devices and their own free thinking… your buyers may not come up with the kinds of thoughts and conclusions, you need them to.
Here are a couple of examples of what I’m talking about:
In local cigar shops, you’ll pay $432-475 per box
In online discount retailers you’ll pay $350-375…
But when you order by midnight tonight, you’ll get special VIP Pricing of only $299…
And you can even do this with services:
Most commercial cleaning services will charge you $275 for a 1000 square foot office…
Some will be a low as $199…
But when you book your first service with us before the close of business today, at 5pm, we’ll clean your office from top to bottom AND give you our no-risk “It’s Clean or it’s Free” guarantee, for only $99
I recently wrote a lead generation direct mail piece that got a 32.85% response, within the first 8 days. If you want to work with me to get results like this, go here
Of course you’ll have to test pricing and monitor which one gives you the greatest response and return on your investment, but this is a fast and easy way of taking an average offer and making it really zing.
If you want to see this in action, watch the close of almost every informercial. This strategy is used on informercials, quite often.
And It’s especially powerful when you’re selling goods and services that are hard to value.
Have a great week.
Now go sell something, Craig Garber
P.S. Free: 12 Special Marketing Reports – download ’em here
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East-West – Paul Butterfield Blues Band (1966)