How to charge high prices: 3 Ways to charge more by showing you're offering "high quality"

if you want to sell high-priced items, then you have to show “high quality.”

and that’s because price is only a problem in the absence of value.  meaning, people don’t have a problem spending a lot of money on something, as long as they see the value in it

so here are three things you must have in place, to show value:

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1.  you have to charge high prices.

when prices are high, there’s an automatic assumption of value.

think, Mercedes, BMW, Louis Vuitton, Tiffany’s

same thing with personal services, like cardiology… or even personal products like tires, or furniture

“cheap”… just smells… dirty

2.  give a guarantee

NOTHING makes people feel better about you, and about their involvement with you, more than when you back up what you’re offering – and therefore minimize their risk – with a guarantee

you can’t guarantee everything, but there are a whole SLEW of things you CAN guarantee, that make your entire offer MUCH more compelling (see pages 279 – 323 in my book for all of them)

3.  when possible, increase the level of intimacy of your sale

the more intimate you are with your buyer, the more they trust you, and the easier your sale is

so a generic sales letter isn’t as good as a very warm and personal sales letter… and an in-person presentation, beats almost anything

of course, this assumes you’re a trustworthy and sincere person.

if you’re a weasel, or if you give off bad vibes, or if you have a bad reputation… you can be as intimate as you want, and things just won’t go your way as often as you’d like

or in the long run, maybe… ever

Now go sell something, Craig Garber

P.S.  Get How To Make Maximum Money With Minimum Customers now – Comes with a LIFETIME Guarantee

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)