Writing Sales Letters: More pricing problems and how to avoid them
More pricing problems and how to avoid them
Look, I love my kids more than anything… and if you have kids, you probably feel the same way.
BUT… you know those people who have kids and the ONLY thing they talk about, is their kids?
Or their ailments?
Or their crappy job? Or their financial problems?
Or their never-ending home decorating projects?
I know you know people like this, right?
Sure you do. And as soon as they open their mouths… about whatever their favorite topic is… all you want to do is “run,” right?
Of course. Who wants to hear about the same exact boring thing, over and over and over again?
But whether you know it or not, this is an issue for lots of marketers, when it comes to pricing.
See, if all you’re talking about is your prices… then how is anyone going to think about anything else besides pricing?
So before you know it, you’re the low-priced guy, whether you like it or not.
Just like your nutty “home decorating” neighbor, that’s what you become known for, because that’s all you ever talk about.
What you should be talking about, instead… is quality… and benefits. You know, the “what’s in it for your buyers” stuff.
If you’re focused on quality and benefits, then no one’s ever going to even think about pricing.
Remember, YOU are the leader here. YOU get to determine how you’re treated, what you do, and what your buyers are thinking about.
So lead wisely.
Now go sell something, Craig Garber
P.S. Keep in mind, “Luck”… is NOT… a very good business strategy!
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