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Home / Archives for September 2011
  • Offline newsletters: Current issue now available – closing TOMORROW

    Posted Sep 29 2011 in Direct Response Marketing, News

    Take your free test-drive of this month’s issue of Seductive Selling which is now available (till tomorrow only). In publication for nearly 7 years, and now read in 15 countries world-wide, here’s what you’re missing out on: * This month’s issue has 14 LIVE marketing …

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  • Writing Sales Letters: Checklist – 9 cosmetic do's and don'ts

    Posted Sep 23 2011 in Communication, Copywriting Tips

    Digital sales of my book are now almost as high as actual hard copies on amazon.  It’s amazing how many people read digitally.  (41, 5-star book ratings doesn’t hurt, either!)  *** Here’s a little checklist to go through, after you’ve written a sales letter or …

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  • How to write a sales letter: 3 Costly mistakes when asking for the order

    Posted Sep 21 2011 in Closing Strategies, Direct Response Marketing, Human Nature

    Update: it’s interesting that digital sales of my book are now almost as high as actual hard copies on amazon.  I am astounded how many people read digitally.  (And hey, 41, 5-star ratings doesn’t hurt, either!) *** There’s a ton of reasons why people won’t …

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  • Emotional direct-response marketing: Little white lies – actual story

    Posted Sep 19 2011 in Communication, Craig Garber, Direct Response Marketing

    About six weeks ago, a guy I know called and left a message on my business line.  He said he wanted to get together with me for coffee. Now I don’t know this guy too well, and so typically, when you get a call like …

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  • Writing Sales Letters: More pricing problems and how to avoid them

    Posted Sep 15 2011 in Copywriting Tips, Price Points

    More pricing problems and how to avoid them Look, I love my kids more than anything… and if you have kids, you probably feel the same way. BUT… you know those people who have kids and the ONLY thing they talk about, is their kids? …

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  • Writing Sales Letters: How to not avoid making an ass out of u and me

    Posted Sep 12 2011 in Copywriting Tips, Human Nature

    In this month’s Seductive Selling Newsletter, I went through 13 or 14 ads in a VERY popular (perhaps the most popular) niche marketplace. There were a number of situations in these ads, when the same thing happened, over and over. Quite often, the writer assumed …

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  • Writing Sales Letters: Hard writing rules to follow

    Posted Sep 9 2011 in Copywriting Tips

    One of the biggest mistakes people make when they’re writing sales letters, is thinking everything has to come out the way it’s going to end up. This makes no more sense than thinking what’s in your mixing bowl is what it’s going to look like …

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  • Direct-Marketing Strategies: 3 ways to justify charging higher prices

    Posted Sep 7 2011 in Increase Net Profits, Positioning, Scarcity

    There are as many reasons why you should be charging higher prices. And in reality, charging higher prices isn’t difficult – what’s difficult… is explaining why your buyers should pay more. And frankly, many times, you need this more than your buyers do. But irregardless …

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  • Writing Sales Letters: 3 ways people screw up sales, in print

    Posted Sep 6 2011 in Copywriting Tips, Human Nature

    I’ve been somewhat out of pocket the last two weeks or so, working on a new business I’m getting up and running, over in Europe. Besides working on a very detailed free report to generate leads, I’ve also spent a NUMBER of hours in strategy …

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  • Last day to get this Free report and audio

    Posted Sep 2 2011 in Direct Response Marketing, News

    Today’s the last day to get your hands on “How To Start At ZERO… And Launch A Money-Making Empire” Inside this report, you’ll discover: *  How to boost your conversions by 268% (on page 2).   And I don’t know about you, but most people would …

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