Emotional direct-response marketing: Little white lies – actual story

About six weeks ago, a guy I know called and left a message on my business line.  He said he wanted to get together with me for coffee.

Now I don’t know this guy too well, and so typically, when you get a call like this, it means the guy wants something from you.


Of course.

It’s not that I don’t particularly like this guy, he’s just an acquaintance – a good friend of a good friend of mine, who I’ve met once before.

And, I’m open-minded and I always like to hear what’s going on out there, so the fact that he wanted something from me, didn’t necessarily turn me off, either.

So, this weekend, I called the guy back, and we shot the breeze for a few minutes… and then I asked him what he wanted to talk to me about.

He just said “some business stuff.”

And as you know, when someone’s specifically vague and evasive, it’s usually because they’re hiding something.

But since I was born at night, but not last night… I asked him, “Does this have anything to do with multi level you know what?”

And he said, “Well… there’s a component of that involved, but that’s not what I want to talk to you about.”

Fair enough, I thought.

And since it was a beautiful day out, I told him he could swing by my house and we’d sit out back and look at the lake and enjoy the weather, while he spoke to me about what he wanted to discuss.

And so, let me ask you… What do you think he spends 45 minutes of my time talking about?

Yes, of course.  Multi-level you know what.

Now I have nothing personally against this topic, or against this as a business.

It’s just that for a NUMBER of reasons, this isn’t something I’m interested in right now, and frankly, I probably won’t ever be interested in it.

In the end, because it was such a nice day out, I really didn’t mind spending the time with this guy.  I enjoyed a good cigar and a nice cup of iced coffee, and I got to hear his pitch.

And he’s kind of interesting to watch.  Plus, since it was kind of what I was expecting… I don’t think too poorly of him, either.

BUT… when you’re selling to people you don’t know… don’t EVER do something like this.

See, you can put on an incredibly powerful presentation — in print, in person, whatever… it really doesn’t matter.

But as soon as you get caught in even ONE white lie… the whole kit and kaboodle comes crashing down on you.

When you’re dealing with strangers, getting caught telling one little lie… people instantly interpret this as everything you’re saying is a lie.

So just… don’t… do it.

You’d be surprised how admitting a flaw or weakness in your business or in yourself, empowers you to others, and frees you of an emotional weight you’re probably carrying around with you.

However lying… even a little bit… only makes that weight heavier… and heavier… and heavier.

To the point where you really won’t ever be able to unburden yourself without experiencing lots of pain and agony, first.

Just ask around, people will tell you, I promise.

Now go sell something,  Craig Garber

P.S.  You can now book hourly consulting with me, and there is a 100% no-risk guarantee attached to this.  After 11 years and working in over 87 industries… I have NO problem giving you this protection.  We can discuss your strategy… your copy… your business obstacles — your call.

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)