Writing Sales Letters – VIDEO: 9 Emotional buying triggers most people COMPLETELY miss
Recently, I’ve been playing around trying to learn how to use Keynote.
It’s Apple’s version of PowerPoint and frankly, I like it a lot. It’s got a number of really cool features — most of which I’ll never use, but… it’s fairly user friendly and extremely flexible, and that’s what’s important.
Anyway, I made a really cool short video with it for you to see. In it, I walk you through 9 little-known emotional buy-buttons that often get overlooked when you’re writing sales letters.
These buy-buttons are actually big, sweeping ideas that then contain all the smaller detailed emotional triggers. And if you don’t put them all together, congruently like this… your buyer is going to feel disconnected.
And I don’t need to tell you, a disconnect equals “no sale.”
So check out the video and let me know what you think. To be honest, it’s not bad for my first time out, if I may say so myself.
Now go sell something, Craig Garber
P.S. Make ’em say Yes!
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