Category: Human Nature
-
Important Update: Read this before going any further
I have no idea how you found my website. Perhaps you’re an existing subscriber just checking in to see what’s up… perhaps you read or heard about my book, “How To Make Maximum Money With Minimum Customers”… or perhaps you just stumbled over here the way we all seem to find new sites – seamlessly…
-
Finally, a reason not to hate stupid people:
For years now, I have… not hated, but really struggled with, stupid people. I’m upset how they waste and steal my time that I can never get back… I’m insanely frustrated by their ignorance and ineptitude… and they generally make me want to move to deserted island, eating only what I can kill or pluck…
-
Why are some of these people trusted less than others?
I’m not really sure when this was written, but I recently came across a poll that measured the public’s perceived trust of certain professions. Apparently, nurses are the most trusted profession, and have been so every year this poll has ever been done (since 1999). Except for one year when firefighters took the top spot.…
-
Weirdest thing that’s ever happened to me, by far: Fly To The Rainbow?
Before I get to my “weird” story, I wanted to share a couple of other things with you… 1. Apparently, an interview I did on generating leads through building sales systems has either just been posted or maybe even reposted. If you’d like to listen to it, check it out right here 2. Funny article…
-
“It is between two wolves…”
One evening, an old Cherokee told his grandson about a battle that was raging inside him. He said, “My son, it is between two wolves.” “One is evil, and filled with anger, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false price, superiority and ego…” Check this out: I recently put together a lead…
-
Isolation.
I have a really close friend I grew up with. We don’t talk as much as we used to, but when we do speak – which is probably 3 to 5 times a year – it’s as if the last conversation just ended yesterday. I guess that’s what happens when you know someone for 38…
-
Snappy upsells that REALLY work:
A few weeks ago, I stopped into a new local Wawa gas station to gas up my truck. Wawa is a chain of convenience stores and gas stations that’s headquartered out of Chester Springs, Pennsylvania. Over the last few years, they’ve been opening them up down here in Florida – and I must say, they…
-
The passenger next to you never told you this, that’s for sure…
Airplane flights are interesting. Sometimes you can sit there and read and listen to your ipod. Other times you get stuck next to the sweaty fat guy or the crying kid. And still, other times you find yourself involved in a pretty deep, pretty intimate conversation with a complete stranger. That’s what happend to my…
-
Where are you going to be in 5 years? (ps: it doesn’t matter)
I don’t watch loads of television. But when I do, I like to watch movies on Netflix… documentaries – mostly on animals and science… and sports. There are also a few series I really like, or liked… like Mad Men, The Following, and Dexter. However, being happily married, one of the things that comes along…
-
For people to lazy to walk their dogs to go pee…
Sometimes I wonder if there’s something wrong with me. Or maybe if I just don’t see things the same way most people do. Example: I belong to a professional trade association from an earlier career I had. Last week they sent me an advertisement by email. “Today ONLY, the discount on Dell Computers is DOUBLE.”…
-
10 Biggest, most painful lessons I learned in 2014:
First off, since we haven’t spoke in almost two weeks, I certainly hope you had a great holiday season. I spent a lot of time with my family, and got to catch up with a bunch of my friends. So, it was a peaceful and relaxing time, which is probably how the holidays should be.…
-
This is actually quite funny
So the other day I’m sitting down at my wife’s computer looking at a yahoo page she has open. I like doing this every once in a while, to catch up on some pop culture gossip. I don’t really read the news or watch it on television, so occasionally I find something interesting on there.…
-
The World… is Oblivious:
The more I’m out and about… the more surprised I am how some people can even make it through one day on earth. For example, last week, I was out driving around down here in Tampa Bay area north of where I live. The weather was absolutely beautiful and it was a perfect day to…
-
Copywriting tip: When to shut up, and when not to:
Last week, I was going through a 7-Step Sales Copy Overhaul with a client of mine. A lot of his issues revolved around a specific problem he was having. And that was, actually “describing” what he was selling. Frankly, he was selling himself short, by cutting his descriptions short. And he did this because he…
-
Copywriting: The Division Bell
As a music lover, and a child of the 1970’s, I spent a lot of time in my room listening to albums. One of my favorite bands was, and still is, Pink Floyd. There are a number of reasons I love their music, but one of the strongest was their guitarist, David Gilmour. Gilmour, who…
-
Top 3 reasons why Offline Newsletters are the most powerful marketing tool ever:
I’ve been publishing an offline newsletter (Seductive Selling) for almost 10 years now. It’s one of the most exciting things I do, and it’s something I truly enjoy doing, every month. Thursday at noon, I’ll be launching my next product, Newsletter Profits. The program takes you by the hand and shows you how anyone can…
-
Can you trust anyone, nowadays?
According to the experts, no. A few days ago in the Harvard Business Review, I was reading a snippet of an article on trust. You can read the original article here (Warning: it’s a research article and it’s long), but the gist of it is that interpersonal trust between us, has hit an all time…
-
Copywriting tip – How to get anyone to believe… anything:
If you read the first chapter of my book, then you heard some of my stories about growing up in New York City in the 1970’s. So you know, there sure wasn’t any shortage of drama. You had the Son Of Sam serial killer, David Berkowitz (who used to live in the same apartment housing…
-
Direct Marketing 101: Who’s really reading the Bible?
Here are some conflicting statistics that show you the big difference between what people want, and what people SAY they want: 30% of Americans say they’d rather read a book than do anything else (that’s 3 in 10)… 21% say watching TV is their favorite activity (that’s 1 in 5 or 2 in 10)… And…
-
Instant “Unique Selling Proposition” – Better the devil known, than the dentist unknown:
Better the devil known, than the dentist unknown: I absolutely hate going to the dentist. I hate it the same way most people hate going down to the Department of Motor Vehicles. It’s the kind of transaction that simply feels like a complete waste of time. Kind of like paying for homeowners insurance – you…