Writing Sales Letters: How to crush it, using Big Benefit Headlines
Gosh, it is raining so hard here, it’s like God is pissed off at Tampa, and he’s letting us know.
Hopefully it’s sunny and cheerful where you are — but in any case, the show must still go on, right?
Absolutely. And so, today we’re going to talk about writing headlines. Specifically… we’re going to talk about using a “big benefit” in your headline.
This is an easy headline to create, and there are basically three things to consider when you’re thinking about this.
1. When do you do this?
2. Why do you do this?
3. And lastly, “How” do you do this?
So let’s take it right from the top.
You want to include a big benefit in your headline, whenever you’re OK with letting your prospects and buyers know what you’re offering, right out of the starting gate. When it’s “OK” to let them know you’re selling something.
So for example, if you’re putting something on sale… or if you’re bringing something back out… or if you have something unusually compelling. Like this:
iPhones — Now HALF Off, This Weekend Only!
Palms Hotel: Sold Out For The Last 6 Months, New Building Rooms Now Available!
One reason, and one reason only: Big Benefit Headlines grab your buyers attention, plain and simple:
This Tuesday, Fresh Caught Red Snapper: Buy One, Get One FREE
If this is what you want to do, and the other conditions we just talked about are also present…then using a big benefit headline is the way to go.
Big Benefit headlines are actually quite simple. You just put your big offer out there, and let ‘er rip.
Don’t be funny… and don’t make people think too hard. Just lay it out there for your buyers to see, and let them decide what to do next. Like this:
And that’s it.
See… I told you it was easy.
Now go sell something, Craig Garber
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