Writing Sales Letters: How to crush it, using Big Benefit Headlines

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Writing Sales Letters: How to crush it, using Big Benefit Headlines

Posted Aug 9 2011 in Headline Writing Tips

Gosh, it is raining so hard here, it’s like God is pissed off at Tampa, and he’s letting us know.

Hopefully it’s sunny and cheerful where you are — but in any case, the show must still go on, right?

Absolutely. And so, today we’re going to talk about writing headlines. Specifically… we’re going to talk about using a “big benefit” in your headline.

This is an easy headline to create, and there are basically three things to consider when you’re thinking about this.

1. When do you do this?

2. Why do you do this?

3. And lastly, “How” do you do this?

So let’s take it right from the top.

1. When

You want to include a big benefit in your headline, whenever you’re OK with letting your prospects and buyers know what you’re offering, right out of the starting gate. When it’s “OK” to let them know you’re selling something.

So for example, if you’re putting something on sale… or if you’re bringing something back out… or if you have something unusually compelling. Like this:

iPhones — Now HALF Off, This Weekend Only!

Palms Hotel: Sold Out For The Last 6 Months, New Building Rooms Now Available!

2. Why

Why?

One reason, and one reason only: Big Benefit Headlines grab your buyers attention, plain and simple:

This Tuesday, Fresh Caught Red Snapper: Buy One, Get One FREE

If this is what you want to do, and the other conditions we just talked about are also present…then using a big benefit headline is the way to go.

3. How

Big Benefit headlines are actually quite simple. You just put your big offer out there, and let ‘er rip.

Don’t be funny… and don’t make people think too hard. Just lay it out there for your buyers to see, and let them decide what to do next. Like this:

Now Get TWO Month’s Free Back-Issues With Your $5.95 Test Drive

And that’s it.

See… I told you it was easy.

Now go sell something, Craig Garber

P.S. This is now in 15 countries, world-wide

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Tags: writing sales letters Categories: Headline Writing Tips

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)