How To Write A Headline

Copywriting Tips: How To Write Winning Headlines (In 2 Steps)

Cool copywriting tip today. ┬áBut before we get started, I just want you to know I posted 10 new Offbeat Ads on my blog. They’re amusing, and definitely offbeat, so check them out here.

Today let’s talk a little bit about headlines.

In my book, I explain how the perfect formula to writing effective headlines, is simply this:

Curiosity + Self-Interest = Winning Headline

Now curiosity is easy enough to understand.

But what about self-interest?

Let’s take a look at what this means and how to create it:

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Well, what makes YOU interested in something?

If you’re like most people, it’s an attraction, or a curiosity of an anticipation of doing one of several things:

Saving something…

Not Losing something…

Accomplishing something through a product or service that makes your life easier, or less stressful…

Or basically, increasing some part of your physical, emotional, social, or financial well-being…

On the opposite side of the coin, it can also be some form of eliminating or avoiding some kind of physical, emotional, social or financial risk… loss… stress or anxiety… mistakes… or some other condition that causes your to sit up at night worrying.

For instance:

“Enjoy Your Next Birthday Party At The Carnegie Deli” – is sort of “meh”


How To Avoid Making These 5 Devastating Mistakes, Next Time You Throw A Birthday Party…

Hits the nail right on the head

It provokes curiosity, and it appeals to self-interest by claiming to reveal ways to alleviate social anxiety or social mistakes.

Notice how this is very simple, too. That’s nice, isn’t it?

Oh yeah…

Keep these simple things in mind, next time you’re writing your headlines. Chances are outstanding, you’ll improve response rates, dramatically.

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listening to: I Can’t Stand It – Johnny Winter (Live @ Woodstock, 1969)

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)