Copywriting Tips – How to prove your claims:
Today, a great copywriting tip in Part 3 in this series: I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by Victor …
Selling Strategies: How to show your buyers an advantage…
Today, Part 2 in this series: I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored …
How To Write A Good Advertisement – 5 Fundamentals of a good advertisement
I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing good advertisements. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored by the great Maxwell Sackheim, …
Pricing Models For Direct Marketing And Why Price Cross-Outs Work:
Ever see a price crossed out, and then a lower price next to, or underneath the original crossed out price? I bet you have. And in fact, I bet you may have even used this technique yourself. However… few people know why this is effective, …
How To Maximize Your Time – Add 1.5 Extra hours of free time… and at LEAST 2 Extra hours of productivity, to your day:
I mentioned last week how I’m REALLY buried with work right now. And so one of the things I seriously needed to do was clean up any inefficiencies in my use of time. I’ve tried this before, without much success. I had LOTS of starts …
