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Home / Archives for May 2013
  • Copywriting Tips How To Prove Your Claims

    Copywriting Tips – How to prove your claims:

    Posted May 30 2013 in Copywriting Tips, Creating Irresistible Offers, Increase Net Profits

    Today, a great copywriting tip in Part 3 in this series: I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by Victor …

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  • How To Show Your Buyers An Advantage

    Selling Strategies: How to show your buyers an advantage…

    Posted May 24 2013 in Creating Irresistible Offers, Human Nature, Positioning

    Today, Part 2 in this series: I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored …

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  • HowToWriteAGoodAdvertisement2

    How To Write A Good Advertisement – 5 Fundamentals of a good advertisement

    Posted May 20 2013 in Direct Response Marketing

    I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing good advertisements. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored by the great Maxwell Sackheim, …

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  • Pricing Models

    Pricing Models For Direct Marketing And Why Price Cross-Outs Work:

    Posted May 10 2013 in Direct Response Marketing

    Ever see a price crossed out, and then a lower price next to, or underneath the original crossed out price? I bet you have. And in fact, I bet you may have even used this technique yourself. However… few people know why this is effective, …

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  • HowToMaximizeYourTime

    How To Maximize Your Time – Add 1.5 Extra hours of free time… and at LEAST 2 Extra hours of productivity, to your day:

    Posted May 2 2013 in Communication, Craig Garber, Human Nature

    I mentioned last week how I’m REALLY buried with work right now. And so one of the things I seriously needed to do was clean up any inefficiencies in my use of time. I’ve tried this before, without much success. I had LOTS of starts …

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