-
An open letter to every loan officer and mortgage broker on my list: 2nd notice
This message is for all the loan officers and mortgage brokers on my list who HAVEN’T registered for this call yet. It is an exact copy of the message I send out on Monday, in case you didn’t see it the first time. I have …
-
Reinvent yourself, just don't reinvent the wheel:
America is a very forgiving nation. We’ve forgiven Martha Stewart, Marv Albert, and Michael Miliken for their past indiscretions, and I’m pretty confident that in time, Eliot Spitzer, Bill Clinton, and Paris Hilton will be forgiven as well. Here’s the good thing about our society, …
-
Copywriting tips from The Zohan: Make it 'silky-smooth'
I’m going to be all over the place today, so see if you can follow along with me here. Last night we took the kids to see the new Adam Sandler movie, “You Do Not Want To Mess With The Zohan.” It was funny as …
-
Fre.e teleseminar for loan officers and mortgage brokers on my list:
This message is for all the loan officers and mortgage brokers on my list who HAVEN’T signed up for this call yet. Now let’s move on, because I have some exciting news for you — and as an LO, I KNOW you haven’t had any …
-
If you do this, I'll give you that.
An exchange of value, that’s all it is. An offer is simply an proposition to exchange (presumably) cash, for something in return, of equal or greater perceived value. The problem is, human nature is such that people will basically look for any reason to get …
-
Most common question I get: Craig, what would you do if…
One of the most common questions I get when people run into me at meetings or on teleseminars, goes something like this: “Craig, if your life depended on it, and you were down to your last $10,000 dollars (or something like that), what’s the most …
-
Lifeless… but it's not your fault, right?
Lifeless. That’s the biggest problem with most of the written material out there. And when you take a look at sales materials, especially sales letters… “lifeless” doesn’t even begin to describe the state of affairs of what’s going on. Here’s a very easy way to …
-
Why Coke goes great with everything?
It’s Monday, and I don’t know how the weather is where you live, but here in Tampa, it is HOT! Hot as in, you break a sweat when you’re walking your dogs even first thing in the morning, kind of hot. So no heavy lifting …
-
Final Day To Grab This, Plus A Goofy Video
In a minute, I’m going to show you a fun, “on-the-fly” interview I did, with one of the members of my Mastermind meeting, Dustin Mathews, but before we get to that, I wanted to let you know this is the last day to grab the …
-
Congratulations young man… now off you go.
Today my older son, Nick is graduating from high school, so it’s probably a good time to talk about success, right? O.K., so let’s get to it. The other day I was listening to an interesting interview and the speaker was talking about, essentially, how …
-
Pride Or Prejudice?
Today and tomorrow I’m meeting with my mastermind group down here in Tampa, so I’ll be out of pocket until Friday after this. (If you want information on my Mastermind Group, go to http://www.kingofcopy.com/mastermind) O.K., so here’s a question someone asked me a while ago. …
-
It’s all about what you’re asking for, or… what you’re not.
It wasn’t a particularly good marriage, but it probably wasn’t a particularly bad marriage, either, as far as marriages go. What was horrible, was the insular box around it, preventing and any kind of personal growth and development, at least for me, anyway. And that’s …
-
Warren Buffett and copywriting?
Warren Buffett (also known as the “Oracle of Omaha,” and no relation to Jimmy Buffett) is one of the wealthiest people in the world. With a net worth soaring over $60 Billion dollars (and yes, that’s Billion, with a “B”), he’s also one of the …
-
Another free interview now posted online
If you like to sell, and even better yet — if your lifestyle depends solely on your ability to sell, then you’ll love the new interview I’ve just posted to my site. Here’s the deal: A while ago, Blair Singer, best-selling author of “SalesDogs” and …
-
Tomorrow’s Seductive Selling Coaching Call
Tomorrow afternoon will be the second part of the “How To Maximize Your In.come In The Lucrative Information Business!” series. Last month, I covered: • How I got into this business. • The biggest and most typical problems people make BEFORE getting into this business. …
-
4 black-and-white photos for a buck. You in?
Remember those old photo booths they used to have at places like arcades and festivals? You know, you’d go inside and sit on a swivel chair you’d adjust for your height, so you can be eye-level with the camera, and then you’d sit and get …
-
For new members of this list only:
Over the last few weeks, an enormous amount of subscribers have joined this list. I realize, when people join a new website in my category (copywriting and marketing strategies), it is VERY difficult to figure out who’s who and if the person’s list you joined, …
-
About being unusually provocative…
Yesterday we talked about getting noticed, but getting noticed for the right reason, not the wrong reason. I got several comments about this, both posted on my blog and sent in here to the office. Many people were wondering about some different ways they could …
-
Story: How to get noticed, without looking like a blithering idiot.
Leo Burnett was the founder of the Chicago ad agency that ultimately became Leo Burnett Worldwide, one of the world’s biggest and oldest ad agencies. Burnett was personally responsible for creating some of the most well-known consumer branding campaigns, like the Jolly Green Giant… the …
-
Controversy: Pack of Newport’s and a bag of Bon-Ton Potato Chips
First… if you are a mom, I want to wish you a belated Happy Mother’s Day. Being a parent, especially being a mom, is very difficult. You’re usually the one who holds the family together, and that’s not an easy thing to do, especially in …
- Home
- Craig’s Story
- Free Stuff!
- LIVE Training: How To Get More New Customers, Clients, or Patients Than Your Business Can Practically Handle
- LIVE Training: How To Increase Your Ad Response Rates By As Much As 1,500%
- Free Report: 7 Biggest Marketing Mistakes
- Marketplace Positioning Secrets Virtually No One Knows
- Order Craig’s Book on Amazon.com
- Maximum Money FAQ’s
- Maximum Money QAF’s
- Consulting
- Offbeat Ads
- Contact