If you do this, I'll give you that.

An exchange of value, that’s all it is.

An offer is simply an proposition to exchange (presumably) cash, for something in return, of equal or greater perceived value.

The problem is, human nature is such that people will basically look for any reason to get out of doing something, even if it’s good for them. It’s just a simple issue of “better the devil known… then the devil unknown.”

Especially when it comes to spending munney.

So what you need to do is give people a bribe… or an incentive, to take action — basically,making them “an offer they can’t resist.”

There are two easy ways of doing this, and in fact, when you put the two of them together, you get a synergistic impact. Which basically means, “The sum of the parts is greater than the whole.”

So in a case like this, two plus two has an impact on the overall package, much greater than simply “four.” And these two strategies are quite simple.

One, is to offer some extra bonuses for taking the action you want them to. When your prospect feels they’re getting something “extra,” they’re much more inclined to take action. After all, who doesn’t want “more bang for their buck,” no matter who you’re talking to?

But all this is completely ineffective, unless you’re also willing to put a date stamp on this thing. Meaning, you get the bonuses, only if you take me up on this offer before a certain deadline, or else all bets are off.

The date stamp is sort of like the final push to take action. And when you add in the bonuses, it feels like they’re taking a leap of faith instead of like jumping off a cliff.

And the bottom line is, when your prospect feels “faith” instead of anxiety, you’re on the road to something great.

As long as… you deliver.

Now go sell something, Craig Garber

P.S. In life, you can turn obstacles into challenges or excuses. If you’re prone to excuses, then check out this “Excuse Busters” CD. Listen to it a few times and get your head all sorted out, where it belongs: http://www.kingofcopy.com/dreamscometrue

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE — leave them right here on my blog — it’s important!:

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)