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More Headline Formulas
Outside of a 1-hour swim I took with my daughter in the lake last night, I’d spent probably 30 of the last 48 hours, holed up in my office working on a massive project. In fact, for the five days previous to that, I was …
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I'm a lover not a fighter — picture enclosed.
Hey, it’s Friday and I just got back from a few days of relaxing and vacationing out at St. Pete beach. It was my last chance to spend some time with my daughter before she starts school next week. Plus, the rest of this month …
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An open letter to every loan officer who wants more cash:
Let me get right to the point: If you are a loan officer or a mortgage broker and you’re interested in earning more cash, then listen, and listen good. I recently posted some timely information you probably wantto get your hands on, and in addition, …
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A Wonderful Two Years' Trip At Full Pay — But Only Men With Imagination Can Take It!
Last week we talked about the subject line of today’s e-mail, which was a headline written by Bruce Barton, that ran for 7 years straight. The ad was for the Alexander Hamilton Institute, a 2-year correspondence course in business, and the question I asked was, …
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If you can give your son or daughter only one gift, let it be the gift of "Enthusiasm"
Bruce Barton said that, not me. In case you don’t know who Barton is, he was the founder and second “B” in BBDO — Batten, Barton, Durstine & Osborn — one of the world’s oldest and largest advertising agencies. Barton also mentored John Caples, author …
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Three reasons to ignore your weaknesses:
There are two schools of thought about strengths and weaknesses. One says, if you work on your weaknesses, you’ll be so complete, you’ll be unstoppable. The other says, work on your strengths and have someone else do the things you either don’t particularly enjoy or …
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Inside, the picture is different. Are you and I any different?
Last week, Anne was at the grocery store and she sent me a one-word text: “rambutan.” I sent her back a question mark because I had no clue what she meant. It sounded like some sort of a command in a foreign language. “Look it …
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What the women of the Shady Lady Ranch know about making offers you can't refuse
No doubt, next to your headline, your offer determines almost 100% of the success of any promotion you are making — assuming you’re making the offer to the right people, that is. Nothing beats a sweet offer, period. The sweeter the offer, the harder it …
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Last Day To Get Your Hands On This: What Others Are Saying:
In my earlier e-mail, I forgot to mention about this month’s Audio Success CD interview, which you get with your Seductive Selling Newsletter. This month, I interview one of the members of my Mastermind group — an entrepreneur and owner of a very successful software …
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Important: Last Day To Get Your Hands On This, Plus A Goofy Video
Today is the last day to get your hands on this month’s issue of Seductive Selling. Last month was a record month for us — we added more new subscribers than in any other month since we started publishing, almost 2 and a half years …
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Why buyers ignore when you serve too much jam…
I have the patience of a gnat. On a good day. On a bad day (and fortunately, there aren’t too many of them), I’m as patient as a starving grizzly bear. So being decisive comes very naturally to me, simply because the pain of waiting …
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This way to the dermatologist —> (The Tao of headlines)
When I was a kid, my family took one or two long trips to Florida — by car. We drove from The Bronx to Florida, and I loved it. It was my first time getting far out of the city, and it was interesting meeting …
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Another dreamer's fish tale… or maybe not?
Almost every morning I get up somewhere between 6 and 7 o’clock. No matter how much I’d like to sleep in, for whatever reason, most of the time I’m upstairs in my office with a fresh cup of coffee at my desk just when the …
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What's fair is fair, right? WRONG.
One of the issues that’s constantly coming up in many of my coaching groups, is “money.” Not as in “making it” or “spending it,” but as in “deserving” it. After all, most people have been programmed or are somehow predisposed to think, “enough’s enough” when …
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Re: Business Credit Infusion finally goes LIVE:
Here’s what I promised you about an hour ago: A couple of weeks ago, I introduced you to the 25 year-old wonderkid in my Mastermind Group — Dustin Mathews – who’s created several fool-proof ways of raising cash. Apparently, the online seminars and teleseminars Dustin …
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Wax nostalgic? Use the "J. Peterman technique"
First, in about an hour I have a special update for you so pay close attention. O.K., so here we are with our fourth selling strategy, giving you some alternative ways to sell individual items. If you remember, this initially started when I came across …
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Tastes like chicken, but doesn't everything?
Here we are with selling strategy number three, about selling individual items. We’re still in the process of trying to figure out ways to avoid “saying too much,” because this description about a single malt whiskey I recently bought, was FAR too wordy: “This is …
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Here, pull up a chair and listen to this:
We’re still in the process of trying to figure out ways to avoid “saying too much.” Clearly, this description about a single malt whiskey, was FAR too wordy: “This is a toffee gold dram from a refill butt and is very mature for its age. …
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Who should NOT buy your stuff:
Yesterday we talked about “saying too much.” Clearly, this description about a single malt whiskey, was FAR too wordy: “This is a toffee gold dram from a refill butt and is very mature for its age. The nose delivers pencil shavings, ripe fruit, nutmeg, flowers …
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How do you know when you've said too much?
There’s always been somewhat of a debate over whether long copy sells better than short copy. I can tell you now, the only people debating about this are the folks who can’t write long copy, because the rest of us have already proven to ourselves …
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