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Copywriting tips: 3 things you'd better NEVER put in your guarantee
Yesterday, we were talking about the 4 things you must include in your guarantees. Today, we’ll go the other way. There are a few things you never want to do when it comes to guarantees, so let’s go through them, right now. 1. Never issue …
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Small Business Marketing: 4 things your guarantees MUST be offering
First, quick update to let you know I’m going to start putting together the material for the “How To Be A Real Person In Your Sales Copy” workshop, beginning later today. We’ll run the workshop either the last week of this month, or more likely …
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Direct Marketing Strategies: Best. Issue. Ever.
Between the fact that Seductive Selling is approaching the start of it’s 6th year being published, and the start of a new year… I wanted to open up the January issue with a bang, and Lord knows I’ve done exactly this, and more. Before I …
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Direct Marketing Strategies – Almost always overlooked: 3 things you'll miss without this
I can’t emphasize enough how important it is to use guarantees in your offers. But not for the reasons you’re probably thinking. In fact, guarantees are so important, I’ve even used them when I’m giving free information away. There is virtually NO downside to using …
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Small Business Marketing: Who else wants to meet me in NYC on Tuesday, March 8th?
Pay attention: I’m going to be in New York City the second week of March, so if you want to book a full, OR half-day of consulting with me, and you’re in that area, contact my office right away. I’m on vacation, not business, so …
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Small Business Marketing: Top 5 Posts of 2010
I publish a lot of content, so I thought it would be interesting to see the Top 5 posts I made last year. The results were odd, to say the least. I’ll share them with you, from most popular on down: 1. http://blog.kingofcopy.com/maxlaunch/timessquare/ The funny …
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Small Business Marketing: Money… from dust
Special announcement later today. But first, here’s a very simple strategy you can use, to create a surge of money out of virtually nothing. It’s nothing mind-blowing, just one of those things you need to be reminded of, or prodded to do, that can bring …
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Small Business Marketing – Re: hey, quick question
Last Friday I sent an e-mail out (see below), and the response was overwhelmingly “YES!” So this will be a go in the next couple of weeks, and to answer a few questions that came in as well: 1. Yes, the Q & A will …
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Small Business Marketing: quick question
I need your opinion on a teleseminar I’m thinking of putting on. one thing i’ve heard literally dozens and dozens of times over the years, from people who meet me through business, is: “Craig is a real guy. He’s the same guy you see in …
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Small Business Marketing: 3 rules of bundling = fast $$
Here’s a very simple, and comparatively quick way of making some extra cash — fast. It’s called ‘bundling,’ and it’s done all the time in consumer goods industry — especially things like entertainment. You just package a few products together and then offer some kind …
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In the real world, the best decisions you make, are usually the ones you can spend at least “some” time mulling over. Being forced into making a decision is uncomfortable. Imagine having to decide, in a knee-jerk situation, where your kids should go to school… …
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Small Business Marketing: Meet me in NYC?
I will be in New York City the second week of March, so if you want to book a full, or half-day of consulting with me, and you are in that area, you can do this now. I am on vacation so I will not …
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Small Business Marketing: 3 Ways to charge higher prices in 2011
When it comes to small business marketing, there are only three ways to make more money: 1. Charge higher prices… 2. Get more customers… 3. Or get your customers to spend more money with you each time they buy. Let’s talk about how you can …
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Small Business Marketing, Free Test Drive: Oh, one more thing, and it's important
I normally only allow new people to take a free test-drive of Seductive Selling during the month the current issue is published. So for example, typically, if you want the December issue, you’ve got to order it in December. I am going to make a …
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Small Business Marketing: The courageously curious crystal ball story –>
I sit at a pretty wide desk. And I don’t mean ‘metaphorically’ wide, I mean physically wide. One of the things I wanted to do when I set up my office was have virtually everything I need within arm’s length So, I work at a …
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Small Business Marketing, FINAL – sale ends today: Strategy Consulting, Sales Copy Reviews, First BIG Sales Letter, Back-Issues
Ends tonight: Go here for an overall look at everything on sale. Here are the individual page links: How To Make Your Dreams Come True – half off (was $127, now $63) Very cool product with tons of content, copywriting guidance, swipe file material, and …
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Small Business Marketing – 2 Days Left for this Massive one-time Holiday Savings, discounts gone 48 hours:
Sale’s over Friday night and we are now out of some of the back-issue packages of Seductive Selling Go here for an overall look at everything on sale. Here are the individual page links: How To Make Your Dreams Come True – half off (was …
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Free Trial: Special year-end issue: David Ogilvy interview, Justin Bieber, delay success?
Only three days left to take your free trial of this Special Year-End Issue of Seductive Selling, and receive the special David Ogilvy Interview included with it. This issue is called “I is for Ivren” (don’t bother looking it up, you’ll find nothing) and here’s …
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Holiday sale ends this Friday, discounts gone:
Sale’s over Friday night and we are now out of some of the back-issue packages of Seductive Selling Go here for an overall look at everything on sale. Here are the individual page links: How To Make Your Dreams Come True – half off (was …
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Been laying low this week with respect to work, and I hope you’ve been doing the same. Just a quick note to say Thanks for all your support, and… to wish you and your family a Merry Christmas or happy holiday for whatever it is …
