If you can give your son or daughter only one gift, let it be the gift of "Enthusiasm"

Bruce Barton said that, not me.

In case you don’t know who Barton is, he was the founder and second “B” in BBDO — Batten, Barton, Durstine & Osborn — one of the world’s oldest and largest advertising agencies.

Barton also mentored John Caples, author of Tested Advertising Methods, and the lesser-known but equally good “Making Ads Pay.”

One of Barton’s most famous ads, that ran for 7 years straight, was for the Alexander Hamilton Institute, a 2-year correspondence course in business. The headline of the ad went like this:

“A Wonderful Two Years’ Trip At Full Pay — But Only Men With Imagination Can Take It”

What I want to know is, why do you think this headline was so effective?

Post your answers on my blog at http://blog.kingofcopy.com and next week I’ll reveal some of the exact reasons why this ad worked so well, plus I’ll show you how you can use some of these strategies in your own business.

Oh, and if you’ve never seen one of these, here’s a cool picture of a manatee. Last week I had the opportunity to go cruising down the Weekie-Wachee river with some friends of ours. These gentle creatures swim freely and actually let you pet them if you’re lucky enough to be in the right place at the right time (my daughter was).

This one’s a baby, but adult manatees are upwards of 1,200 pounds, so it’s really a special treat to get next to one of these. Check out this rare photo:

Now go sell something, Craig Garber

P.S. The August Seductive Selling Newsletter contains TEN ad examples and the Audio Success CD of the month is an interview with the inventor of Virtual Wholesaling. Test-drive it for 30 days, free — and get 15 REAL bonus gifts at: http://www.kingofcopy.com/ssnl

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, leave them here on my blog — it’s important you let me know what you’re thinking!:

Here are ALL the King’s products: http://www.kingofcopy.com/products

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)