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Home / Archives for May 2008
  • Final Day To Grab This, Plus A Goofy Video

    Posted May 31 2008 in Direct Response Marketing

    In a minute, I’m going to show you a fun, “on-the-fly” interview I did, with one of the members of my Mastermind meeting, Dustin Mathews, but before we get to that, I wanted to let you know this is the last day to grab the …

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  • Congratulations young man… now off you go.

    Posted May 30 2008 in Direct Response Marketing

    Today my older son, Nick is graduating from high school, so it’s probably a good time to talk about success, right? O.K., so let’s get to it. The other day I was listening to an interesting interview and the speaker was talking about, essentially, how …

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  • Pride Or Prejudice?

    Posted May 28 2008 in Direct Response Marketing

    Today and tomorrow I’m meeting with my mastermind group down here in Tampa, so I’ll be out of pocket until Friday after this. (If you want information on my Mastermind Group, go to http://www.kingofcopy.com/mastermind) O.K., so here’s a question someone asked me a while ago. …

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  • It’s all about what you’re asking for, or… what you’re not.

    Posted May 27 2008 in Direct Response Marketing

    It wasn’t a particularly good marriage, but it probably wasn’t a particularly bad marriage, either, as far as marriages go. What was horrible, was the insular box around it, preventing and any kind of personal growth and development, at least for me, anyway. And that’s …

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  • Warren Buffett and copywriting?

    Posted May 22 2008 in Direct Response Marketing

    Warren Buffett (also known as the “Oracle of Omaha,” and no relation to Jimmy Buffett) is one of the wealthiest people in the world. With a net worth soaring over $60 Billion dollars (and yes, that’s Billion, with a “B”), he’s also one of the …

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  • Another free interview now posted online

    Posted May 21 2008 in Direct Response Marketing

    If you like to sell, and even better yet — if your lifestyle depends solely on your ability to sell, then you’ll love the new interview I’ve just posted to my site. Here’s the deal: A while ago, Blair Singer, best-selling author of “SalesDogs” and …

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  • Tomorrow’s Seductive Selling Coaching Call

    Posted May 19 2008 in Direct Response Marketing

    Tomorrow afternoon will be the second part of the “How To Maximize Your In.come In The Lucrative Information Business!” series. Last month, I covered: • How I got into this business. • The biggest and most typical problems people make BEFORE getting into this business. …

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  • 4 black-and-white photos for a buck. You in?

    Posted May 19 2008 in Direct Response Marketing

    Remember those old photo booths they used to have at places like arcades and festivals? You know, you’d go inside and sit on a swivel chair you’d adjust for your height, so you can be eye-level with the camera, and then you’d sit and get …

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  • For new members of this list only:

    Posted May 15 2008 in Direct Response Marketing

    Over the last few weeks, an enormous amount of subscribers have joined this list. I realize, when people join a new website in my category (copywriting and marketing strategies), it is VERY difficult to figure out who’s who and if the person’s list you joined, …

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  • About being unusually provocative…

    Posted May 15 2008 in Direct Response Marketing

    Yesterday we talked about getting noticed, but getting noticed for the right reason, not the wrong reason. I got several comments about this, both posted on my blog and sent in here to the office. Many people were wondering about some different ways they could …

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  • Story: How to get noticed, without looking like a blithering idiot.

    Posted May 14 2008 in Direct Response Marketing

    Leo Burnett was the founder of the Chicago ad agency that ultimately became Leo Burnett Worldwide, one of the world’s biggest and oldest ad agencies. Burnett was personally responsible for creating some of the most well-known consumer branding campaigns, like the Jolly Green Giant… the …

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  • Controversy: Pack of Newport’s and a bag of Bon-Ton Potato Chips

    Posted May 13 2008 in Direct Response Marketing

    First… if you are a mom, I want to wish you a belated Happy Mother’s Day. Being a parent, especially being a mom, is very difficult. You’re usually the one who holds the family together, and that’s not an easy thing to do, especially in …

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  • The Essence Of “Crisp” Copywriting

    Posted May 9 2008 in Direct Response Marketing

    One of the things you want to keep in mind when you’re writing, is clarity. I don’t mean grammatical clarity, that’s another issue, but what I mean is, visual and sensual clarity. And not sensual as in “horizontal bop” sensual, “sensual” as in appealing or …

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  • The Tao of poo?

    Posted May 7 2008 in Direct Response Marketing

    Monday, I promised you I’d publish some of the better responses and comments I received about the e-mail I sent out that day, so here goes. First though, since I’ve had a number of new subscribers over the last few days, here’s the original e-mail …

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  • My first exposure to sales:

    Posted May 6 2008 in Direct Response Marketing

    I’ve received literally dozens of comments and ideas from yesterday’s e-mail, and tomorrow I’ll publish some of the better ones. Today, however, I want to tell you a story about one of the first books on selling I ever read. Back in 1994, I was …

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  • Sluggish colon?

    Posted May 5 2008 in Direct Response Marketing

    Why does life have to be so difficult? Why do people feel they just can’t come out and say what they mean — especially when they’re trying to sell something? For instance, the other day my younger son Casey and I, were in Smoothie King …

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  • New Free Interview Posted: Looky here!

    Posted May 2 2008 in Direct Response Marketing

    A few quick announcements today, to set you off towards an exciting and powerful weekend. First, I’ve just posted another killer interview up on my website. You can check it out, right here: http://kingofcopy.com/media/interview/gillogly It’s over one hour long and here’s just some of the …

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  • NOT for idiots or shallow thinkers: Cool survey

    Posted May 1 2008 in Direct Response Marketing

    It’s not often I ask for help, but I’m a little stuck with a couple of different projects I’m working on, and although this may be somewhat embarrassing, I DO need your help. In order to do this, I’ve created a survey with a few …

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