One of the most common questions I get when people run into me at meetings or on teleseminars, goes something like this: “Craig, if your life depended on it, and you were down to your last $10,000 dollars (or something like that), what’s the most likely thing you’d do to make a bundle of cash?”

I’m going to give you my thoughts on this question, but before I do, I need to clarify a few things.

First of all, if my life was going to be over soon, I’d spend the rest of whatever time I had, making love to my wife, as many times as I possibly could. The absolute LAST thing I’d be thinking about is marketing, money, or anything else business-wise.

Next I’d spend time with my kids, if I had any energy left.

We’ll be married 14 years next week and she still flips my switch, so why not, right?

I think this question is so popular because Gary Halbert was routinely asked it at his seminars years ago, and it’s popularity never faded. But if I’m honest, I happen to think this is an absolutely dumb question for a number of reasons.

Here’s why: If someone said to you, what’s the best way to make love to a woman (I’m a horny bastard, sorry.), would there be one stock answer?

Of course not.

Your answer’s going to be based on a lifetime of experience, skill sets (Right, ladies? Come on, be honest…), and personal preferences.

Well, guess what?

The answer to the “Craig, if your life depended on it, and you were down to your last $10,000 dollars (or something like that), what’s the most likely thing you’d do to make a bundle of cash?”
question, is the same thing.

If you’re looking to someone else to tell you what to do with your money in such a big, general nebulous sense, the answer’s going to be wrong. And if you’re really and truly going to accept the answer someone gives you without any further digging into your question, you’re knee-deep in problems bubba.

You wouldn’t let the doctor “guess” at what’s wrong with you, would you?

No way!

My point is, and I realized I over-dramatized the situation, but… thinking someone else has a knee-jerk answer to a lifetime of headaches, is foolish thinking. Sure, we’d all like to find a guardian angel on the head of a pin — especially when we need her most.

But in reality, you won’t find anything better than preparation, planning, execution… and evaluation. Then you adjust… and you simply run the plan again. That’s it.

Boring, but incredibly effective.

Sorry, no short-cuts today… just a sliver of reality.

But that’s not so bad, is it?

Keep smilin’.

Now go sell something, Craig Garber

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