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Important: Last Day To Get Your Hands On This, Plus A Goofy Video
Today is the last day to get your hands on this month’s issue of Seductive Selling. Over the last 60 days, our subscriber base has grown rapidly, and we now have readers in 12 different countries. This month’s issue packs a wallop — here’s just …
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New Free Recording Now Posted
I was going to go over the formulaic headline strategies we talked about the other day, but I thought this might actually be more valuable to you. Last night, me and Mike Miget – an excellent marketing strategist who’s run a very successful mtg business …
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Craig, your Seductive Selling Newsletter Sucks:
This is the subject line of an e-mail I recently received. Since I put my heart and soul into writing my Seductive Selling Newsletter (which is my offline monthly business and marketing newsletter that is read in 12 countries), I was curious to read the …
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THIS headline generated the biggest response:
Yesterday we talked about a split-test that a friend of mine ran. Here are the three headlines he used: 52 Ways To Win, Where Everybody Else Loses 52 Little Things That Make A Big Difference In Your Life 52 Thoughts To Change Your Life I …
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Which of these three headlines generated the biggest response?
So a close friend of mine recently ran a split-test on some headlines and his results were quite interesting. He was kind enough to share them with me, and even kinder to allow me to share them with you. Here are the three headlines: 52 …
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Difficult vs. Impossible: You get to pick
First, I want to thank you, if you were one of the many people who responded to my blog post on Monday about Father’s day. (You can read it here on my blog below, in case you missed it.) I got lots of feedback on …
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Registration Closing For Tonight's Free Call For Loan Officers & Mortgage Brokers
Tomorrow we’ll get back to our regular tips, and I also want to thank you if you’ve been sitting patiently through these announcements for the teleseminar for loan officers and mortgage brokers. At 4:30 Eastern time we’ll be shutting down the registration page to sign …
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Free Teleseminar Tomorrow Night, for Loan Officers and Mortgage Brokers
This is only for those LOs who HAVEN’T registered for this call yet. For those who have already signed up, you do NOT need to re-register. Tomorrow’s the big night! At this point in time we have 505 LO’s registered for this call. Some of …
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Free Teleseminar for Loan Officers and Mortgage Brokers Reveals…
This is only for those LOs who HAVEN’T registered for this call yet. You do NOT need to re-register. Unless you’ve either been in a coma for the last week, or unless you’re new to my list, then you already know about the HUGE free …
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My Father's Day confession, send me yours:
Either I’ve been duped or something’s wrong here. Yesterday, as you know if you life here in the States, it was Father’s Day. In the morning I went to pick up my daughter who’d been at a sleep-over the night before. I was talking to …
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IMPORTANT: Loan officers and mortgage brokers, read this NOW:
This is only for those LOs who HAVEN’T registered for this call yet. You do NOT need to re-register if you’ve already done so. I’ve posted this message about the free 3-hour teleseminar I’m giving, for LO’s, a couple of times before, but let me …
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Here's why your past and your future aren't necessarily linked:
I was on the way down to the Key West, driving her white Ford Mustang, wondering where this adventure was going. The summer of 1993 had been a hot sweltering summer, exactly one year before Hurricane Andrew hit South Florida, and it also had been …
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Most marketing is an optical illusion and here's why:
What makes optical illusions so interesting, isn’t that they cause people to make a mistake, it’s that they cause everyone to make the same mistake. And that’s what most marketing is like. You see someone else doing something, and so you think, “Let me try …
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An open letter to every loan officer and mortgage broker on my list: 2nd notice
This message is for all the loan officers and mortgage brokers on my list who HAVEN’T registered for this call yet. It is an exact copy of the message I send out on Monday, in case you didn’t see it the first time. I have …
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Reinvent yourself, just don't reinvent the wheel:
America is a very forgiving nation. We’ve forgiven Martha Stewart, Marv Albert, and Michael Miliken for their past indiscretions, and I’m pretty confident that in time, Eliot Spitzer, Bill Clinton, and Paris Hilton will be forgiven as well. Here’s the good thing about our society, …
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Copywriting tips from The Zohan: Make it 'silky-smooth'
I’m going to be all over the place today, so see if you can follow along with me here. Last night we took the kids to see the new Adam Sandler movie, “You Do Not Want To Mess With The Zohan.” It was funny as …
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Fre.e teleseminar for loan officers and mortgage brokers on my list:
This message is for all the loan officers and mortgage brokers on my list who HAVEN’T signed up for this call yet. Now let’s move on, because I have some exciting news for you — and as an LO, I KNOW you haven’t had any …
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If you do this, I'll give you that.
An exchange of value, that’s all it is. An offer is simply an proposition to exchange (presumably) cash, for something in return, of equal or greater perceived value. The problem is, human nature is such that people will basically look for any reason to get …
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Most common question I get: Craig, what would you do if…
One of the most common questions I get when people run into me at meetings or on teleseminars, goes something like this: “Craig, if your life depended on it, and you were down to your last $10,000 dollars (or something like that), what’s the most …
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Lifeless… but it's not your fault, right?
Lifeless. That’s the biggest problem with most of the written material out there. And when you take a look at sales materials, especially sales letters… “lifeless” doesn’t even begin to describe the state of affairs of what’s going on. Here’s a very easy way to …
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