Most marketing is an optical illusion and here's why:

What makes optical illusions so interesting, isn’t that they cause people to make a mistake, it’s that they cause everyone to make the same mistake.

And that’s what most marketing is like. You see someone else doing something, and so you think, “Let me try this. It must be working, since this fellow seems to be successful.” Then, your competition sees you using it and she thinks, “Holy Cow! This guy’s a genius — how’d he come up with that?”

And soon she’s using the same piece.

And so on, and so on. This is the perverted business-person’s version of the old schoolyard game, “Telephone,” when one child whispers something into another child’s ear, and this is repeated over and over again from child to child.

By the time the last child hears the story, “Mary went to get Milk with Johnny last week” is turned into something like, “Mary and Johnny are having a baby next month.”

The bottom line is, if you’re going to take advice from someone about something, make sure they have a proven track record and know what they’re talking about. Your wife’s brother, the plumber… probably isn’t the best person to give you advice about why you’re heart’s been racing lately, just the same way that “copying” your competitor’s marketing isn’t the best thing for you to be doing, either.

Often, what looks good on the outside, is crumbling and about to fall apart on the inside.

So be careful, and then…

Go sell something, Craig Garber

P.S. In this month’s Seductive Selling Newsletter there’s a contest: Can you figure out why I WON’T run this ad again? Let me know and win my upcoming e-book, The ABC’s Of Internet Marketing. Take your 30-day free trial of the newsletter and get 15 bonus gifts, right here :

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)