Couple of quick updates for you to check out, over the weekend
Lazy week — yes, no doubt. Just a quick note to let you know I’ve added a few more ads (along with some esteemed commentary) to the Offbeat Ads section. And, I’m slowly updating all the Videos I’ve made in the past, to the new …
All the best to you and your family
Just wanted to take a minute to wish you and your family nothing but good cheer and fun this Christmas season. Enjoy, and relax. You deserve it Have fun, Craig Garber
Why it’s harder to sell preventive products:
O.K. this is going to be my last “official” post of this year. I’ll be on next week for holiday wishes and maybe some other “fun” stuff, but nothing too heady. We’re closing down the Kingdom for work, until 2013… and I hope you’ll be …
GREAT Marketing Promo & Irresistible Offer: Tijuana Flats
I can’t tell you how many times I see individuals and big dumb companies trying to run promotions… that take advantage of some upcoming event, or a recent newsworthy item. Most of these promotions are average, at best. But MANY times — especially when the …
New Offbeat Ad Posted: Ooh baby… Is that a telex in your pants, or are you just happy to see me?
Just posted a new ad in the Offbeat Ads section of my blog. The ad’s called “Ooh baby… Is that a telex in your pants, or are you just happy to see me?” Oh, and here’s a cute story you might like. Years ago, when …
25 Ways to write an order (response) form
Order forms are like good-night kisses after a first date. Set ’em up properly, and all that hard work you did in the sale, pays off in spades. Screw ’em up… and you get sent home with your tail wagging in between your legs. Now …
iTunes, Google, and Life: 3 ‘quickies’
Lots of stuff I have to do today, so this’ll be brief. Just wanted to let you know about a few cool things I recently saw. For starters, if you’re a baby boomer, then you’ve no doubt stopped at the checkout counter in the grocery …
New Offbeat Ad Posted: Tipalet – Ahhh… the 70’s
Just posted a new Offbeat Ad. This one is called, “Ahhh… the 70’s” Bring your tube socks and your tiny gym shorts with you, and read the post over in the Offbeat Ads section, right here. ATTENTION: How to make 2013 your best year EVER …
Why selfish people fail
O.K., so before you think this is a feel good mindset post about Karma… let me tell you that it’s not. If you don’t already know that being selfish is just bad for you, in general… I can’t help you. I’m assuming everyone reading this …
Not one, but TWO cool customer service stories
I figured we’d end the week on an up note, so check this out. Now as you know, retail store clerks aren’t exactly known for how accommodating OR how motivated they are. However, a few weeks ago I was up in New York City, at …
2 more “Offbeat Ads” posted
I’ve posted a couple of unconventional new ads to the Offbeat Ads section of my blog. Check ’em out when you get a chance. Oh, and don’t worry – we’re going to have comments set up there pretty soon, so you can contribute your own …
New blog live, and some cool stuff to look forward to:
I mentioned last week I was in the middle of changing my blog, and it’s live, right here and now. There are a few new things on the blog you’ll want to pay attention to, and I wanted to talk about them in today’s e-mail. …
Copywriting Tips, Emotional Sales Copy: How to prevent painful divorce
Chances are good, you had a fairly strong “guttural” reaction to the subject of today’s e-mail — especially if you’re married. Why? The answer is simple: *********** ATTENTION, Current and prior customers & clients, ONLY: Make 2013 your best year EVER *********** Divorce is one …
Maximum Money Club – Birthday gift for you:
Today I’m celebrating my 49th birthday and I’m going to be off the grid, relaxing. Hit the gym, breakfast with Anne, smoke a couple good cigars. Read, coffee outside (it’s beautiful here in Tampa right now), time with kids later on. I’ve also got something …
How to be loved when you need it most
I think I mentioned last week, my workload has been extremely heavy, lately. Between copywriting projects I have in the hopper… and a few different new, outside projects of my own — my free time’s been a little limited. And besides going to the gym, …
Copywriting Tips: 3 Ways to edit your copy AND say more (get rid of the garbage)
Most people spend far too much time thinking about, “Should I write more or should I write less?” Or… “Long copy versus short copy?” This is a completely irrelevant question. It’s like asking, “How much time should I spend working out?” In all three of …
Marketplace Positioning: How to create your own unique differential
First, some administrative things: Sorry my updates haven’t been very frequent. if you’ve been with me for a while, then you know his is actually quite unusual for me. The truth is, I’m just VERY busy. I have a few copywriting projects I’m working on… …
Making sale offers – What’s "missing" in Starbucks’ recent sale offer
This morning, I got an e-mail from Starbucks with an offer, and I wanted to discuss it with you, because I can’t help but get the feeling something’s “missing” here. The offer said: *********** ATTENTION: Current and prior customers & clients, ONLY *********** “Add a …
Double your net profits – $4,000 Suit problem solved:
Last week on my blog, we talked about the article in the NY Times called, “What’s a $4,000 Suit Worth? The article posed an interesting problem about how to increase revenue in a specific situation. You can check it out right here. Today, I want …
How to sell more: Can YOU solve this simple business problem? (Live NY Times Case Study)
Can you solve this simple business problem? Great article in the New York Times recently, that presents on the surface — a business problem. But in reality, one that’s VERY solvable. The article was written by Adam Davidson, and it’s called: What’s a $4,000 Suit …
