Why selfish people fail
O.K., so before you think this is a feel good mindset post about Karma… let me tell you that it’s not.
If you don’t already know that being selfish is just bad for you, in general… I can’t help you.
I’m assuming everyone reading this is an adult with enough life experience to know that one way relationships aren’t very productive.
What I’m referring to is how…
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Unless you’re sensitive to what other people want, it’s going to be very difficult to succeed in selling — especially in print.
See, most people are only thinking about themselves and what they want.
And there’s actually nothing wrong with this, and frankly, if you can’t take care of yourself, first… you’re going to have a very hard time taking care of others, for sure.
BUT… when you’re writing a sales letter… if you’re only thinking about taking care of yourself, there’s a disconnect that occurs and your sales letter WILL fail.
See, right from the very beginning, and all the way through to the last period… all you should be doing is focusing on HOW you can help your buyer. How what you’re offering benefits THEM… how it makes THEIR life easier… and WHY their life will be better with you (or what you’re selling) in it, than out of it.
And in order to do this most effectively, you have to be selfless, and very sensitive to your buyer’s needs.
What you want, or what you need, should never even enter your mind when you’re selling — especially when you’re selling in print — because this is the most difficult form of selling.
So next time you’re writing, keep in mind what my late mentor Christian Godefroy once told me about writing. He said, Craig… “Think about what you want to bring into this world, not what you want to get out of it.”
Now go sell something, Craig Garber
P.S. If you want to know the rest of the story… and how to put this all together in your sales letters, then you’ll also want to read this
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listening to: The Seatbelts – The Egg and You (1998)