Month: September 2012
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Double your net profits – $4,000 Suit problem solved:
Last week on my blog, we talked about the article in the NY Times called, “What’s a $4,000 Suit Worth? The article posed an interesting problem about how to increase revenue in a specific situation. You can check it out right here. Today, I want to give you the answer: *********** ATTENTION: Current and prior…
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How to sell more: Can YOU solve this simple business problem? (Live NY Times Case Study)
Can you solve this simple business problem? Great article in the New York Times recently, that presents on the surface — a business problem. But in reality, one that’s VERY solvable. The article was written by Adam Davidson, and it’s called: What’s a $4,000 Suit Worth? (Actual link to article.) Read through it, and then…
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Great Marketing: And she kept smiling the whole time
Wednesday, I got to experience something I haven’t been privy to, in a while. Here’s what happened: I went to the mall with Anne and we wound up in Nordstrom. Bought a nice shirt, grabbed a few things for Anne, and then we decided to go upstairs and have lunch at the restaurant right there…
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Lead Generation Marketing – How to sell NEW concepts they've never heard before:
From time to time, clients I’m working with are selling “new” concepts and products. Often this happens in the consulting business, where someone wants to share new ways of doing things… but it also happens when new technology, or when new products come out. Selling new things is always a challenge, because it violates the…
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Selling: 9 Things you MUST include with your offer:
I’m incredibly busy right now, with client copywriting projects and a new consulting program, on top of regular and ongoing consulting projects, as usual. And… with some luck on my side, I’ll also be bringing out one or two new products before the end of the year – one for sure, before the end of…