Copywriting Tips: Ever wonder why people put P.S.'s on sales letters?

“Absence of fear doesn’t make you brave, courage in the face of fear makes you brave.”  Penn Jillette

If you’ve ever read a long-form sales letter written using emotionally compelling “direct response style” sales copy… then chances are outstanding, the sales letter had at LEAST one P.S.

But let me ask you something: Outside of “because everyone does this,” have you ever wondered why people include P.S.’s?

You have?

Good, then let’s talk about this.

As I say in my book, your P.S. is your “goodbye handshake.  Your P.S. contains your parting words, and it’s also your last chance to grab your reader by the lapels and get them to take action.

Basically, the P.S. is one more justifiable reason to communicate with your reader.

Kind of like how someone’s birthday or anniversary is often just another reason for you to contact them and make them a special offer.

Make sense?


And the nice thing is, because the P.S. is sort of segregated from the rest of your sales letter, and often, in a bold or different style font… it sticks out, and is therefore usually looked at and read by your prospects.

Which means, this is fairly important real estate…

So use it wisely.

Now go sell something, Craig Garber

P.S.  Want to know exactly HOW MANY PS’s to use and what to say?  Check out pages 315-322

LIFETIME Guarantee: How To Make Maximum Money With Minimum Customers

How To Make Maximum Money With Minimum Customers –

Coming soon: The Maximum Money Club

Contact Craig

Maximum Money FAQs

Maximum Money QAFs

NEW: Craig Garber & Products

Comments?  Post them here:

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)