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How to "clear your throat" in print, and… how not to:
If you go online (Wait a minute, if you’re reading this, you are online, right?)… O.K., let’s start this again. If you Google the name “James C. Humes,” you’ll find loads of really cool quotes attributed to him. That’s because Humes was a ghostwriter who …
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Pregnant out of wedlock, what's a poor girl to do?
Lots of interesting comments on the blog from yesterday’s post. I also laid into a few people, so if you want to check it out, go to http://blog.kingofcopy.com/2008/08/seductive-or-sleazy-whats-your-take.html Today let’s talk about some more ways of leveraging or “massaging” your prospects behavior and actions. Again, …
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Seductive… or sleazy: What's your take?
Ever heard this one?: Know who the easiest person to sell is? A salesman, supposedly. But I’m not so sure that’s right. I guess it depends on what the salesman is buying, right? I know when I sold life insurance I bought a hell of …
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Where's the drama? Create it. Here's how:
Every wonder why soap operas do so well? How about reality TV, which is the evolution of the daytime soap opera. Ever wonder why it’s so popular? And what about publications like the National Enquirer or The Globe. Why do you think they sell like …
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Beginnings.
Today’s tip is called “Beginnings.” I’m going to separate this tip into five separate little “vignettes” (I don’t think I’ve ever used that word before.). Why don’t you see how sharp you are, and whether you can figure out what’s going on before you get …
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On Thinking Big… or not.
Today’s one of my busiest days of the month — I have three coaching calls to run. At 2pm I have a Seductive Selling Coaching call, which is a structured topical marketing call — this month we’re going to discuss how I recently launched a …
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More Headline Formulas
Outside of a 1-hour swim I took with my daughter in the lake last night, I’d spent probably 30 of the last 48 hours, holed up in my office working on a massive project. In fact, for the five days previous to that, I was …
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I'm a lover not a fighter — picture enclosed.
Hey, it’s Friday and I just got back from a few days of relaxing and vacationing out at St. Pete beach. It was my last chance to spend some time with my daughter before she starts school next week. Plus, the rest of this month …
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An open letter to every loan officer who wants more cash:
Let me get right to the point: If you are a loan officer or a mortgage broker and you’re interested in earning more cash, then listen, and listen good. I recently posted some timely information you probably wantto get your hands on, and in addition, …
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A Wonderful Two Years' Trip At Full Pay — But Only Men With Imagination Can Take It!
Last week we talked about the subject line of today’s e-mail, which was a headline written by Bruce Barton, that ran for 7 years straight. The ad was for the Alexander Hamilton Institute, a 2-year correspondence course in business, and the question I asked was, …
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If you can give your son or daughter only one gift, let it be the gift of "Enthusiasm"
Bruce Barton said that, not me. In case you don’t know who Barton is, he was the founder and second “B” in BBDO — Batten, Barton, Durstine & Osborn — one of the world’s oldest and largest advertising agencies. Barton also mentored John Caples, author …
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Three reasons to ignore your weaknesses:
There are two schools of thought about strengths and weaknesses. One says, if you work on your weaknesses, you’ll be so complete, you’ll be unstoppable. The other says, work on your strengths and have someone else do the things you either don’t particularly enjoy or …
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Inside, the picture is different. Are you and I any different?
Last week, Anne was at the grocery store and she sent me a one-word text: “rambutan.” I sent her back a question mark because I had no clue what she meant. It sounded like some sort of a command in a foreign language. “Look it …
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What the women of the Shady Lady Ranch know about making offers you can't refuse
No doubt, next to your headline, your offer determines almost 100% of the success of any promotion you are making — assuming you’re making the offer to the right people, that is. Nothing beats a sweet offer, period. The sweeter the offer, the harder it …
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Last Day To Get Your Hands On This: What Others Are Saying:
In my earlier e-mail, I forgot to mention about this month’s Audio Success CD interview, which you get with your Seductive Selling Newsletter. This month, I interview one of the members of my Mastermind group — an entrepreneur and owner of a very successful software …
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Important: Last Day To Get Your Hands On This, Plus A Goofy Video
Today is the last day to get your hands on this month’s issue of Seductive Selling. Last month was a record month for us — we added more new subscribers than in any other month since we started publishing, almost 2 and a half years …
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Why buyers ignore when you serve too much jam…
I have the patience of a gnat. On a good day. On a bad day (and fortunately, there aren’t too many of them), I’m as patient as a starving grizzly bear. So being decisive comes very naturally to me, simply because the pain of waiting …
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This way to the dermatologist —> (The Tao of headlines)
When I was a kid, my family took one or two long trips to Florida — by car. We drove from The Bronx to Florida, and I loved it. It was my first time getting far out of the city, and it was interesting meeting …
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Another dreamer's fish tale… or maybe not?
Almost every morning I get up somewhere between 6 and 7 o’clock. No matter how much I’d like to sleep in, for whatever reason, most of the time I’m upstairs in my office with a fresh cup of coffee at my desk just when the …
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What's fair is fair, right? WRONG.
One of the issues that’s constantly coming up in many of my coaching groups, is “money.” Not as in “making it” or “spending it,” but as in “deserving” it. After all, most people have been programmed or are somehow predisposed to think, “enough’s enough” when …
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