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second notice – FINAL day to get this
Today’s the last day to take your free 30-day test-drive of this month’s Seductive Selling Newsletter – which is literally STUFFED with exciting new emotional direct-response copywriting and marketing ideas. Here’s what you’re about to miss out on: * On this month’s Audio Success CD …
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How to charge (and collect) MUCH more than your competition
This will be my last tip until after Thanksgiving, but for many people, it will be the most important information I give out, all year. Here, listen to this… Every Sunday in my local paper, they have some kind of a spreadsheet comparing the cost …
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HUGE legal problems for you, and more coming just around the corner
Let me get right to the point. If you run a business offline or online, on December 1st (in 12 days), your business (and potentially all your cash-flow) is very likely to be dramatically altered. The FTC has established a new set of guidelines affecting …
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Top 10 things that appeal to your prospects
O.K., so usually when you’re writing copy, you get all caught up in the “thing” you’re trying to sell. You’re really focused on the features and benefits and on trying to make yourself believable. But the most important question you need to answer, is,,, “What …
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Now get TWO free issues of the Seductive Selling Newsletter
For the last four years I’ve published a monthly offline newsletter called Seductive Selling. The newsletter is read in 14 countries and is the best form of “continuing education” out there for entrepreneurs and business-owners who thrive on a steady stream of fresh new emotional …
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Personal quirks: how and why to reveal (and profit from) them
I don’t get the opportunity to meet many of my customers in person, but when I do, here’s what they all say, with literally no exception: 1. I feel like I’ve known you for years. It’s almost as if you were an old friend I …
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Copywriting courses: 3 costly and critical selling mistakes: which one of them are you making right now?
Most businesses are either started out of frustration, out of hope, or on a wing and a prayer. Unfortunately, however… “hoping” and “praying” aren’t good business strategies, and that’s why something like 92% of all businesses don’t exist five years after they’re started. And of …
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How to tell a short story and use it to sell
One of the best ways to sell anything is by sharing a story. And the truth is, you can almost use any kind of story to sell any kind of product or service. The story itself doesn’t necessarily have to be relevant to what you’re …
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NO ONE cares how much you know, until they know this first
Like most business owners, when I first went into business for myself in the 1990’s, back when I was a financial planner and knew nothing about marketing — let alone effective marketing — I was obsessed with acquiring loads of technical knowledge. I got every …
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Two types of prospects, one good, one… not so good
Similar to yesterday’s e-mail, if you are like the ostrich who sticks his head in the sand on important issues, then don’t read this – it will make you angry. In fact, if you have a guttural reaction to this that says, “I can’t stand …
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q & a: i am jobless and without cash, how do i make money?
If you like people who are politically correct and shy away from brutal truth, then don’t read this e-mail, because you will surely hate me and get a bad taste in your mouth. But if you’re the kind of person who finds it refreshing when …
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When Lincoln suffers no fools
Abraham Lincoln once said, “You may fool all the people some of the time… you can even fool some of the people all the time… but you can’t fool all of the people, all the time.” And this is precisely why ads that claim to …
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Does your bank accept "snob?"
I was going to take this in a different direction, but an e-mail I just received, made me change my mind. On top of this, a catalog I was reading yesterday did the same exact thing, so I figured let me just listen to what …
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Don't write unless you want small miracles
Boy it’s been very hard getting back to work. I took off the last three days, and even this morning I sat out back for an hour reading. The weather here in Tampa is nothing shy of perfect this time of year and I try …
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