How to charge (and collect) MUCH more than your competition

This will be my last tip until after Thanksgiving, but for many people, it will be the most important information I give out, all year.

Here, listen to this…

Every Sunday in my local paper, they have some kind of a spreadsheet comparing the cost of a basket of groceries at a few different supermarkets.

So one week, Publix might be the cheapest place to shop… and another week it’s Wal-Mart, and sometimes even the Super Target gets in there.  I don’t know, I really don’t pay too much attention to the winner as much as I do the concept.

The thing is — and these are the little kinds of pearls of wisdom I’m always looking for — it’s very easy to get shopped around for prices when you’re selling the same thing as everyone else is.

When you’re a commodity, you can only charge “so much.”

After all, a gallon of milk’s a gallon of milk, regardless of where you buy it, right?

Same thing with Navel Oranges, Oreo cookies, and Windex, for the most part.

I mean, if you’re a price shopper, it’s kind of hard to justify spending twice the price on Windex when you can walk across the street and get it at half price, no?

But if you look at this from the outside in, this whole concept is very revealing.  Because what this tells you is that if you want to charge (and collect) more money than your competition, then you have to be selling something different.

This completely removes any ability to “compare” prices.

So for instance, if you’re a music teacher, while most people are offering Music Lessons, you can create a “Professional Guitar School,” or a blues-guitar school, or a heavy metal guitar school where you “Make your students into metal Gods” or something like that.

If you’re a financial planner, and you’re mired in mutual funds and insurance products, you can sell a “Baby Boomer Freedom Plan.”

The point is, if you want to charge more money, the easiest way of doing this is by offering something different than what everyone else is offering.

After all, no matter how you cook ’em… eggs… will always be eggs.

Happy Thanksgiving.

Now go sell something, Craig Garber

P.S.  In my new book, there is an entire chapter devoted to “How To Become Number One In Your Industry.”  It’s Strategy #10 and if you want to charge top-dollar, this is how I do it… how I do it for my clients, and… how YOU too, can do the exact same thing, lock stock and barrel — Lifetime guarantee included.


Discover how I made over $578,000 with a small online list of less than 5,000 names, and without spending even one thin DIME on advertising, in my new book, “How To Make Maximum Money With Minimum Customers” – LIFETIME GUARANTEE included – no small print, either.  I am so convinced this book will create dramatic and almost immediate increases in sales and cash-flow in your business… I would like you to examine it risk-free, for life.

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)