March 2011

Small Business Marketing: How to write winning headlines in ANY business, and for ANY one (formula inside)

Most people make a really big deal over writing headlines. Now don’t get me wrong – headlines are incredibly important. If you don’t have a VERY compelling headline that makes people stop and think… it doesn’t matter if you’re GIVING stuff away – no one’s going to read the rest ...

Try Seductive Selling, Free: only 1 day left: more leads, less hassles (and less than 24 hours remain)

ONE day left to take your free test-drive of the Seductive Selling Newsletter, and this month’s issue is PACKED with great stuff! - MOST IMPORTANT lesson this month: Bottom of page two – shows you why nearly ALL lead generation attempts don’t work, and what to do instead. This issue ...

Small Business Marketing: The one question no one asks, but you’d better answer

Unless you’re selling water in the desert, there’s one question everyone who’s reading your sales letters wants to know. They want to know why they should buy this stuff from YOU. In other words, what makes YOU different from the next guy selling this… or from the guy your prospect ...

Small Business Marketing: 5 MORE order form common mistakes

Got some GREAT feedback on the post on order forms the other day (see it here), so I wanted to run a follow-up post, to share some more common mistakes people make, related to your order form. 1. Give multiple options to order from. Regardless whether your order form is ...

Small Business Marketing: 5 Mistakes you’re making on your order forms

The lion’s share of our orders come in online. However, I happened to check my P.O. box recently, and discovered a couple of orders in the mail during the last few days. This got me thinking about order forms in general… With rare exception, I always give people the option ...

Small Business Marketing: 7 Banners most sales letters are missing

In Chapter 23 of How To Make Maximum Money With Minimum Customers, I spend 50 pages going through the 12 components of a sales letter, in detail. But for some of your readers — those people who either don’t have the time or the desire to read through your sales ...

Have you been bullied by someone?

Interesting clip here. If you have children, of if you’ve ever been bullied by someone… it will no doubt, produce a reaction. After you watch the clip, feel free to leave any comments you might have about it below. Ohh baby, baby… it’s a wild world. Craig

Small business marketing: Why you no longer have the powers you once had and 3 ways to get ‘em back

It always amazes me how some people write their sales messages. They act like their audience is just sitting there holding their breath, waiting to hear from them. And then, they just tell them about what they’re selling… and that’s it. I’m sorry, but this isn’t the selling formula for ...

New vacation photos inside

I’m still catching up from being out of town last week, in New York City. So I figured, today I’ll post some photos of our vacation. Tomorrow I’ll be back with our regularly scheduled programming… Now go sell something, Craig Garber P.S. Discover How To Make Maximum Money With Minimum ...

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