Writing sales letters: the objection before ALL other objections

Home / Writing sales letters: the objection before ALL other objections – here's why you MUST address it

Writing sales letters: the objection before ALL other objections – here's why you MUST address it

Posted May 11 2011 in Communication, Copywriting Tips, Persuasion

Your son wants to play ball with you right now, and your knee-jerk reaction is… what?

Your wife needs you to run to the mall with her to help her with some returns. Your first thought is…?

Your tooth is simply killing you and you HAVE to make an appointment to see your dentist and get this sorted out. Problem is… what?

The truth is, if you’re like most people reading this, you’re probably going to have the same initial knee-jerk reaction to each one of these things.

The biggest problem in each of these scenarios is… time.

You’re too pressed for time to calmly fit almost anything into your schedule at this point, right?

Of course, that’s just life.

But what you need to keep in mind is, your buyers are experiencing the same thing in their lives.

The FIRST biggest objection to you selling something, isn’t “the sale” itself — it’s the lack of time your buyer has, to even fit you in.

And if you don’t acknowledge this and then address (and overcome) this in your marketing… prospects are going to have a hard time justifying reading or listening to what you have to say.

So how can you address this in your sales letters?

The answer is simple: imply, or somehow make it plain that whatever you’re selling is going to make things easier, faster, and more efficient for your buyers. Time-savings is an inherent benefit in each one of these items.

And claims like this typically create top-selling products — especially if your claims are actually true!

Or else… mention the ongoing and continued loss in these areas, if someone chooses to ignore what you’re about to say to them.

Either way, just remember… time is the biggest asset we own.

Because you can always make more money… but you can never… make… more time.

Now go sell something, Craig Garber

P.S. When people see you as a sales person instead of as an advisor… they’ll CONSTANTLY be negotiating prices with you… and treating you like… a sales person. Because while your customers LOVE working with valued advisors… NO ONE likes dealing… with a sales person. Uncover more on this right here.

This month only: get 2 FREE issues plus these eye-opening 18 Bonus Gifts (including TWO free copywriting critiques) — and discover why Seductive Selling NL is now read in 14 countries world-wide (watch the video and see all 18 bonuses)!

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Categories: Communication, Copywriting Tips, Persuasion

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)