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Sales Letters: May 31, LAST day to get your hands on this:
This is the FINAL day to take your free test-drive of this month’s Seductive Selling Newsletter. Here’s what you’re missing in this issue: * I reveal some very simple, yet incredibly powerful marketing strategies that add LOADS of ‘free munney’ to your bottom line. And …
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Small Business Marketing: you call THIS work? (sunset photo inside)
I’m writing a lot of copy for an old client of mine (guess why he’s back?) He happens to live about 12 miles away from me, so last night he stopped by to give me a check and to discuss some of the copy and …
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Copywriting Tips: 5 things to do before writing ANYTHING
Yesterday’s video went over REALLY well – we got lots of good feedback. So I’ll be doing them regularly, once again. Just keep sending me in questions to answer, here. Today, let’s talk about writing. For most people, writing is the kind of thing you …
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Small Business Marketing Video: 5 Ways to start an online business coaching program
I promised I’d be reviving my “Ask Me Baby” videos, and here’s the first one. If you want to know why I am squinting so much, it’s because the sun was literally burning right into my eyes, and I didn’t want to wear sunglasses. I …
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Small Business Marketing: Cheap 2-step lead generation strategies:
Today I want to show you some very simple, yet quite powerful marketing strategies that can add LOADS of “free money” to your bottom line. And when I say “free money,” what I’m referring to is additional dollars you’ll collect, AFTER you’ve already spent money …
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Small Business Marketing: Top 5 mistakes entrepreneurs make article (now featured on American Express!)
American Express’ Open Forum recently asked me to write an article for them. It’s called: “Top 5 Mistakes Entrepreneurs Make Trying To Generate New Leads” and you can find it here: http://www.openforum.com/articles/top-5-mistakes-entrepreneurs-make-trying-to-generate-new-leads If you have any comments, leave them underneath the article and I’ll answer …
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Small Business Marketing: some minutiae to catch up with (mostly sales pitches)
OK, so here’s the deal. Busy week for me – I’ve got my Mastermind Group coming to Tampa – I’ll try to get a few photos, but this usually (for me, anyway) lots of work and little play. Maybe the last night I’ll go out …
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Copywriting & Direct-Marketing Videos: "Ask me, baby" video series coming back!
Next week, I’ll be bringing back the “Ask me, Baby” video q & a series I used to run. I stopped back in September of 2009, but we’re going to start it back up, next week. The title is basically my response to people saying, …
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Writing sales letters: the objection before ALL other objections – here's why you MUST address it
Your son wants to play ball with you right now, and your knee-jerk reaction is… what? Your wife needs you to run to the mall with her to help her with some returns. Your first thought is…? Your tooth is simply killing you and you …
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Writing ads: Free report reveals 3 MOST critical and costly marketing mistakes entrepreneurs make
In this free report, you’ll discover: * The most outlandish and costly expense you’ll ever incur when it comes to marketing! If you’ve ever spent even one thin dime on marketing or advertising, then you’ve already paid a very steep price for this industry lie. …
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Copywriting tips: How to get into a great mood to write your sales letters
I have written, quite literally, probably over 1,000 sales letters in the last 11 years. And I don’t think — with the exception of the first few sales letters I ever wrote — I’ve ever really been in a bad mood or uptight when I …
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Small Business Marketing: Point of arousal
Most people don’t know how to sell. They come close… but they miss a few key components that would otherwise make the sale work like gangbusters. For example, if someone’s selling an expensive pair of jeans, they’ll talk about things like the kind of materials …
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Small Business Marketing: Catching up from last week, 5 traits of winning products
I had a blast in New York City with my son, and it’s taken a few days for me to decompress and catch up with work. Today I’ll be finishing this month’s Seductive Selling Newsletter… tomorrow I have a client coming in for a day …
