Writing sales letters: the objection before ALL other objections – here's why you MUST address it
Your son wants to play ball with you right now, and your knee-jerk reaction is… what?
Your wife needs you to run to the mall with her to help her with some returns. Your first thought is…?
Your tooth is simply killing you and you HAVE to make an appointment to see your dentist and get this sorted out. Problem is… what?
The truth is, if you’re like most people reading this, you’re probably going to have the same initial knee-jerk reaction to each one of these things.
The biggest problem in each of these scenarios is… time.
You’re too pressed for time to calmly fit almost anything into your schedule at this point, right?
Of course, that’s just life.
But what you need to keep in mind is, your buyers are experiencing the same thing in their lives.
The FIRST biggest objection to you selling something, isn’t “the sale” itself — it’s the lack of time your buyer has, to even fit you in.
And if you don’t acknowledge this and then address (and overcome) this in your marketing… prospects are going to have a hard time justifying reading or listening to what you have to say.
So how can you address this in your sales letters?
The answer is simple: imply, or somehow make it plain that whatever you’re selling is going to make things easier, faster, and more efficient for your buyers. Time-savings is an inherent benefit in each one of these items.
And claims like this typically create top-selling products — especially if your claims are actually true!
Or else… mention the ongoing and continued loss in these areas, if someone chooses to ignore what you’re about to say to them.
Either way, just remember… time is the biggest asset we own.
Because you can always make more money… but you can never… make… more time.
Now go sell something, Craig Garber
P.S. When people see you as a sales person instead of as an advisor… they’ll CONSTANTLY be negotiating prices with you… and treating you like… a sales person. Because while your customers LOVE working with valued advisors… NO ONE likes dealing… with a sales person. Uncover more on this right here.
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