e-mail marketing: What the gov't shut-down can do for you
I’ve been kind of quiet this week, what with the government about to shut down and all.
If you listen to the media (and everyone knows what the media says always comes true – just like your dreams always come true)… then you’re already fully aware of the impact this is going to have on your life.
I’m not going to go through all the ‘devastating’ things that are going to happen, but on top of everything else, you won’t be able to get your mail, either.
So a few days ago, when this all started coming down, I said to myself, “Shit, if we’re looking at the end of the world (as we know it) coming down the pike here in just a few days… then I need to chill out for a bit.”
If I’ve got to deal with ‘the end,’ then Lord knows I need my energy if I’m going to have any chance at surviving. After all, who wants to slave away at their business Monday through Thursday… only to have to deal with a traumatic thing like no government, a few days later.
Well, not me, that’s for sure.
So that’s why I have’t been sending out as many tips as usual.
Today’s tip will be especially valuable, if you’re a not as outgoing than I am.
If you’re not someone who feels comfortable e-mailing their list as much as I do, I thought it would be a good idea to show you how to use events like this big ‘government shutdown,” as an excuse to contact your list and appear natural about it.
So here are a few ideas you can use, whenever there’s a big-ticket item like this floating around the news.
1. For starters, you can use an event like this, to give your list a glimpse of how you feel about things.
And don’t worry, how you feel is how you feel. If you’re going to worry about making everyone on your list happy, you might as well say nothing — ever.
After all, you can’t even make your wife and kids happy ALL the time, so how on earth do you expect to make a few thousand strangers happy all the time?
Some people will like what you have to say, and they’ll stay. Others won’t like it, but they’ll still stay, because at least you had the courage to be real, and… because of all the great information they came to you for in the first place.
And others will leave.
O.K., so they leave. If it wasn’t this thing you said, than it would have been something else.
It’s not like you had any kind of a relationship with them, right?
So stop worrying so much about things like this, and just get to it.
2. It’s not my style because I don’t run many sales, but… lots of people take the opportunity to do exactly that when an event like this occurs, that people are familiar with.
The thing is, it’s kind of hard to tie into something so completely unrelated to anything, and say it’s a sale, without appearing needy. So you definitely don’t want to do things like this all the time.
Otherwise, you’re also training your prospects to only buy from you when you’re running some kind of a promotion. Which will be predictably soon, if you’re doing stuff like this, too often.
And those aren’t very loyal buyers to have, are they?
3. Lastly, you can just use an event like this to talk to people on your list and solicit THEIR opinion.
You have to be careful though – if you’re going to solicit opinions, be prepared for lots of negative stuff (against you, and in general), and also, make sure it’s a topic you’re well-versed in.
Nothing’s worse than asking someone to discuss something with you… they respond… and then you’re clearly out of your league.
Not only is this insulting, but you look like an idiot, pretty quickly.
Which isn’t good.
The truth is, having something to talk about is FAR less of a problem than you think it is. But having something INTERESTING to talk about… will definitely make you or break you.
Now go sell something, Craig Garber
P.S. Be aware of these little mistakes that keep men poor
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