Why newspapers ALWAYS sell.

Ever wonder why newspapers sell?

Or why people will listen to the nightly news over and over again, even when they somehow “sense” that not everything being reported may be true?

The answer to both of these questions is actually one and the same.

Do you think you know what it is?

O.K., pause for a moment before reading ahead, and think about what the answer is, and then write it down.

Got it? Good, now let’s get on with it.

The reason people come back to the news, and newspapers, is because of the word that’s buried in both of these items — “new.”

You see, that’s the one thing everyone’s interested in — what’s new. They want to know what’s happening now, who’s doing what, and why. They want to know what’s unusual about it, what’s odd about it, and just what’s unusual and odd.

John Caples once said, if all you do is make your headline “newsworthy”, you’ll be on your way to writing a good ad. Remember, people don’t want to know what used to work, they want to know what works NOW. They want to know they’re ahead of everyone else by using the latest breakthroughs and newest gadgets, and achieving solutions as rapidly as possible.

Keep that in the back of your mind next time you’re trying to figure out how to attract your prospect’s attention.

Now go sell something, Craig

P.S. Find out the NEWEST way to generate leads in your business, when I solve your MOST challenging lead generation problems IN PERSON, on my live FOUR HOUR Teleseminar on December 12th — but only the first 100 (now 50 slots left) people who order Lead Generation Explosion will be participating on this exciting call! Grab one of the remaining lines still open, right here!: http://www.kingofcopy.com/leads

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)