Small Business Marketing: 3 easy ways to get your buyers attention
The truth is, most of the time, it’s a lot easier to get your buyer’s attention than you think.
For example, think about how your kids, and even your spouse/partner/whatever… gets your attention easiest?
If your house is anything like mine, the easiest way they get your attention is by pushing your hot-buttons. By doing something that’s incredibly irritating or annoying.
Now of course, you don’t want to do something like this with your prospects. But… you can do something similar, and get the same results… without offending anyone.
Here’s the deal. One of the easiest ways of getting your buyer’s attention is by being “oppositionally provocative.” Those are two big words and I normally don’t use two big words together, but really, it means you irritate someone by rubbing them the wrong way.
The only difference is, in this situation (unlike, say… when your kids do this), your goal isn’t to piss someone off, it’s to make them curious.
Here’s a few examples to show you what I mean:
Let’s say you’re trying to attract the attention of Republicans. ANY Republican donor would immediately want to read this:
Obama’s Next “Secret” Appointee… And How He’s Dead-Set On TRIPLING Your Income Taxes In 2011!
That would ruffle some feathers, no?
This is one of the easiest situations where you can use this strategy. So let’s take a look at a couple of more that aren’t so easy:
If you’re selling to realtors:
Want to at least DOUBLE your commissions this year? STOP selling houses!
And here’s the flip side of this one, say you’re a realtor selling to homeowners:
Want to sell your home for top-dollar?
Don’t even THINK about hiring a realtor until you’ve read this
See, the “oppositional” in this case, doesn’t mean ‘confrontational,’ like you probably thought. It simply means you want to go against the grain of how your marketplace normally thinks.
This tends to catch people off guard and it immediately arouses their curiosity.
And that puts YOU… in a great position, now doesn’t it?
Now go sell something, Craig Garber
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