Direct-Response Marketing: What parents know (and don't know) about selling, that you don't

Last week I was reviewing a web site for a client.

The site had a number of problems with it, but the biggest problem was that the client would never ever, ever make any money with it.


The answer is simple: there was no call to action.

The website was, in a sense, nothing more than a big business card.  One that had more real estate than a business card does, and more photos and some extra descriptive language…

But it didn’t tell the customer WHAT do to or HOW to order.

Just like most business cards.

You’d be amazed how much marketing material out there, doesn’t explain these two things.

And in a way, it’s understandable.

And that’s because, typically… in most “real life” buying situations we grew up with — like going into a retail store… or even someone coming to your house to sell you something… you don’t have to ask your buyer to order – they tell you they want to order.

So in many ways, having to guide someone to order, is a little bit un-natural.

But in print, things are different.

Unless you tell your customers specifically WHAT you are offering and then HOW to get it… there’s just no sale, period.

This isn’t subjective, either.  If you don’t do these things, you will not sell.

In print, you MUST give your buyers direction.  In this sense, they are like children who need guidance and a little encouragement.

When you raise children, the responsibility is on YOU, to make them functional, not them.

And when you sell in print, it’s the same thing.  The responsibility is on YOU to show your prospects how to buy, just the same way.

So be responsible and make sure you a good parent to your customers.

Now go sell something,  Craig Garber

P.S.  Stop “selling!” 

How To Make Maximum Money With Minimum Customers – LIFETIME Guarantee

How To Make Maximum Money With Minimum Customers –

How To Make Maximum Money With Minimum Customers – KINDLE

Coming soon: The Maximum Money Club

Maximum Money FAQs

Maximum Money QAFs

NEW: Craig Garber & Products

If you enjoyed this, hit the Google +1 button on today’s blog post:

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)