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Illegitimi non Carborundum
This week, down here in the Caribbean on vacation, I’ve spent a lot of time with my younger son Casey — who at 14 isn’t really so young anymore. I don’t talk a lot about Casey — not because I’m less involved with him than …
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Oscar The Yellow Grouch
I’ll give you more on my bonefishing report next week, but right now, I just thought of something and I was wondering if you remembered this. Do you remember that guy on Sesame Street called Oscar The Grouch? He lived in a garbage can and …
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Can You Figure Out Why Cleo Flipped The Switch?
Last night’s dinner with my wife was simply outstanding. I’m not one for eating a lot, but the food (I had grilled shrimp something or other.) was really excellent, and the ocean breeze over a couple of drinks, and spending time with the woman I …
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Reminds Me Of Hawaii… Sort Of
Gosh this place is beautiful. We’re staying at a Beaches Resort here in the middle of the Caribbean and this place is simply fantastic. I had absolutely NO idea what to expect or where the place even was, and frankly I still don’t know exactly …
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When Deception Is Good
I’d been suffering with terrible sciatic nerve pain for about two months now, and like most “non-life-threatening” medical issues, it was only when the pain of not taking care of it became greater than the pain of taking care of it (pain, in my case, …
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Steve McQueen Did It — So Can You.
I’ve been watching a lot of older movies lately. Stuff from the late 60’s and early 70’s. Not sure why I’ve been feeling so nostalgic, perhaps it’s watching my kids get old, perhaps I’m getting old, not really sure — but I’ll tell you one …
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Is Bigger Better? Is Quantity Your Measuring Stick?
First, as a heads up, I’m leaving town soon, for a very L-O-O-N-G overdue vacation somewhere out in a nearby ocean where it’s warm, where there are no clients of mine… and actually no computers either. In fact, chances are outstanding if you DO hear …
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3 Simple Ways To Create & Strengthen Your Headlines And Build Your Entire Sales Pitch
Here are 3 simple ways to create and strengthen your headlines and build your entire sales pitch: One of the many reasons I always write my headlines first, is that by doing so you get a number of ideas you can ultimately build your entire …
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What Ray Croc Wouldn’t Have Dreamt Up Even In His Wildest Imagination
When Ray Croc founded McDonalds, he looked at his business differently. He didn’t look at his business as a “burger joint”, he looked at is as real estate with a set of systems planted firmly on top of it, that would keep him in cash-flow …
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What To Do When You Have No Testimonials….Simple…
Offline Newsletter member Marcus Fisher, from Milwaukie, Oregon (no relation to Milwaukee, Wisconsin, or to Brooklyn, New York) recently sent in a VERY good question. Marcus had this to say: Craig, I listened to your teleseminar the other day and I’m getting ready to write …
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FRE.E Teleseminar Being Removed! – “It changed my life”
The other day I ran a free teleseminar. Here’s a comment that was sent in to me from a listener. For personal reasons as you will see, I’m obviously keeping this one confidential, but rest assured we received this the morning after the seminar: “Craig, …
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15-Hour Crazy Sale!
TWO things: At the stroke of midnight tonight, the cost of the Seductive Selling System will go up by $100 Dollars. As you know, I do NOT run sales on my products, so effectively, this is a RARE 15-hour sale, and it’s the only one …
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The Man In The Arena
I’m sure you’ve heard this quote, from a speech given by our 26th President, Theodore Roosevelt, on April 23, 1910, in Paris, France. During part of the speech, he said… “It is not the critic who counts, not the man who points out how the …
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Why Bicycling Is The New Golf
Here’s a new trend that’s pretty interesting, and pretty “common sense-like” if you think about it. One of the hottest new rages amongst baby boomers is buying high-end bikes. For instance, there’s a brushed silver, custom-made bike called the “Guru”, which goes for around $9 …
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Marketing Schizophrenia!
Do you have “marketing schizophrenia”? Do you read “this” one day and “that” the next? And then try out bits and pieces of each thing you read? Do you take two or three different sales letters (that someone else wrote), cut them into bits and …
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Why Kramer Really Isn’t A Racist
Boy-oh-boy is that guy from Seinfeld in a heap of trouble! Last week, Michael Richards, the guy who plays “Kramer” on the Seinfeld television show, exploded on stage during his stand-up routine. He was being heckled by a couple of black guys and instead of …
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There Goes My Hero… Watch Him As He Goes
In May of 2003, the Foo Fighters released a CD called The Colour And The Shape. I used to listen to this CD before I wrote sales letters — it would get me totally fired up and focused to write with passion and vibrance. There’s …
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Who’s Watching All Those Dirty Movies — Not You, Right?
When it comes to selling, here’s the thing: You’re only going to sell stuff people want to buy, period. You can’t convince your prospects to buy something they don’t want (although you can persuade them to buy it from you, if they DO want it), …
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Button Your Lip… And Don’t Let The Shield Slip
In 1983, when I was 20 years old, Roger Waters and the remaining members of Pink Floyd and whoever else happened to be in the studio with him, released an album called “The Final Cut.” The album represented Waters last psychological musical go-round in dealing …
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Pamela Anderson’s Curse
So now the news is out, Pam Anderson and Kid Rock (Mr. Rock?) have split up after 4 months (that’s almost 125 days!) of marital bliss. My, my – who’d have ever thought that would happen? The thing is, the same way kids model themselves …
