Here are 3 simple ways to create and strengthen your headlines and build your entire sales pitch:

One of the many reasons I always write my headlines first, is that by doing so you get a number of ideas you can ultimately build your entire marketing campaign around — or at least the lion’s share of your “big reason why” your prospects should buy.

For example, one strategy is to define the “size” of your claims, like this:

“Drop Your Golfing Score By FOUR Strokes In Less Than 30 Days!”

I cheated a little bit on that one, because I defined the size of the claim and I also defined the speed of it, but, you can only do one if you want, like this:

“DOUBLE The Number Of Fish You Catch Next Time Out!”

Similarly, you can also define the “speed” of your claims alone like this:

“Eliminates Back Pain In 90 Seconds Or Less!

Or… “Whiter Teeth In Just 7 Days!”

Another thing you can do is state something completely unconventional — that’s something that catches EVERYONE’S eyes.

Like this, “How To Gain Muscle By Training LESS!”

Or… “Now Fly First Class For Half The Price Of A Coach Ticket!”

Make sense?

Don’t ignore these simple but highly-effective techniques — they’re easy to use and proven to work, and you don’t need to be a rocket-scientist to figure them out.

And that… is good.

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Now go sell something, Craig Garber

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