Writing Sales Letters: 7 simple ways to write more powerful sales letters
Selling isn’t easy, that’s for sure. And selling in print is probably the most difficult form of media to sell in.
I remember when I first started writing, back in 2000… any kind of information I could get my hands on that would make writing easier… was something I really appreciated. So with that in mind, here are some “soft” tips you can use, that’ve made my life much easier (and my bank account much bigger :-) over the last 11 + years:
1. Know how much you are going to write before sitting down
Do you want to nail down the headlines? Or, your headlines and your opening? Or are you looking to write everything up to your close? Or just your bullets?
Whatever you decide is fine, but make sure you have some kind of goal you’ve set, and then stick to it.
Otherwise, you’re going to wind up doing a lot less work than you want to, and you’re going to feel awful about your progress.
2. Don’t sit down and start writing, unless you know you have enough time to accomplish these goals you’ve set
No sense trying to fit two hours into 30 minutes, right?
3. Don’t start writing unless you know you’re going to have quiet time, without interruptions. If you work at home, let your kids know “the next 45 minutes” or whatever… is your private time.
Writing is intense and you really need to be focused.
4. Write in a comfortable and soothing environment.
I love to write, but for some people, writing is like a root canal.
My office is set up for MAXIMUM comfort and happiness. It’s decorated the way I want it to be decorated… it’s got all the stuff in it that makes me feel good… and my furniture is roomy enough for all the stuff I need to have handy, close by.
Oh, and looking through my second-floor doors out onto my lake, isn’t exactly painful, either.
And let me assure you, working in this environment has a LOT to do with the quality of my work.
Even if you’re not in the position to do these things, make sure you take care of yourself and make sure you are writing in an area that’s at least comfortable and isolated from noise and stress.
5. Don’t try and write an important sales letter with some kind of a new computer or other untested equipment.
Writing is tough enough. Your environment and the tools you use, should be as comfortable as an old pair of soft blue jeans. This minimizes stress and maximizes your output.
When I first started writing, nothing cleared my head better than an intense workout at the gym, which I’d do earlier in the day.
Really, what you’re looking for here, is to minimize stress or outside mental clutter you might have going on at the time.
I can’t explain how important this is. Clutter in your mind translates into cobwebs in your sales letters, when you’re writing. The cleaner you are thinking, the clearer you will write. I promise.
7. Lastly, don’t “wing it.” Winging it is great when you’re on vacation… when you’re down to your last dollar in Vegas… or when it’s 4 am and the bar’s about to close, and you’re trying to hook up with someone.
But when it comes to writing, “winging it” isn’t a very good idea.
What you need is a structured game-plan and a systematic process to follow. And that’s exactly what you will get inside Chapter 23 of “How To Make Maximum Money With Minimum Customers”
Now go sell something, Craig Garber
P.S. “Even if you only read one part of this book, make sure it’s Chapter 14 (“The Incredible Power Of Your Back End”). The content of this chapter alone brought me in an additional $40,000 in just over 3 weeks.” Matthew Jones – Jamboree Heights, Queensland, Australia
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