Why doesn't everyone use this market research tool? It REALLY works.
In case you didn’t get to participate in the “money test” I ran yesterday, you can still get in right here: http://www.kingofcopy.com/booksurvey
If you who did participate, thank you, and I mean that, sincerely. The results and the market research are very interesting and I’ll publish them sometime next week, once I have more participants (If you haven’t checked it out, please do so now — you’ll have fun and get a lot out of it.)
For starters, I was overwhelmed with how many people sent well-wishes and just had really nice things to say. Maybe I’m not as much of a hard-ass as I think I am. Thank you for this.
Anyway, in addition to some great feedback, I also got a number of really cool questions that I thought I’d share with you today. Here are a few of them:
* “What better way to get just the right title to a book than to get from the horse’s mouth, eh?”
Yes, that’s the whole point. If you know what your marketplace wants, then it’s certainly a lot easier to sell it to them, isn’t it? Most people have no idea how much time I spend on market research, before I write any copy. It’s not uncommon for me to spend maybe 16 to 24 hours on research alone, most of this reading or ordering things from competitors of clients, or reviewing and experiencing actual competitive products themselves, and their sales process.
This is really where all your work is done, and where all the ideas for your sales copy come from. Remember, it’s all about pushing your prospects emotional buy-buttons first, then the rest is easy.
* “Many of the titles you suggested have the word “Online” in them. I assume if you don’t want to use “Internet” in the title, the same reasoning would apply to “Online.” No? Note #2: Maybe you can use Seductive Selling in the title to further brand yourself/your business.”
This is an excellent question, and it’s a comment several people made or alluded to. Here’s what’s going on:
It’s been my observation when you put the words “internet marketing” together, you are attracting and speaking to much more of a business opportunity crowd. My customers, for the most part, are very serious about their business at hand, they are NOT newbies, and they are smart enough to know the magic pill isn’t a magic pill, but a series of steps that evolve over time.
They are also smart enough to know that action makes things happen, first. They aren’t coming to me for the latest smoke and mirrors voodoo, and if you notice, I don’t typically sell using lots of hype or other kind of nonsense.
I’m very direct, optimistic, empathetic and folksy. Good, bad or indifferent, like it or not, but that’s who I am and that’s what my marketplace wants.
I’ve also noticed “online” draws people who are a little more sophisticated and serious about themselves and their business. See, in reality, the internet is simply a media, not an art form. So when people say “internet marketing,” it’s as absurd, to some extent, as saying “newspaper marketing” or “direct mail marketing.” To me, it just shows some naiveté on their part, as to what really makes emotional direct-marketing effective. Those folks are clearly NOT my audience.
As to using “Seductive Selling,” again, this is another great idea, but I’m holding it for my second book. The next book is more about selling in print, and the Seductive Selling title is more appropriate and relevant here.
Great questions, again.
* “Why not test using google adwords?”
Another great suggestion. I am running Google AdWords testing right now as we’re speaking. I wanted to use this survey to help me narrow down all the options somewhat, and it has definitely helped, as you’ll see when I show you the responses next week. This is, by the way, what Timothy Ferriss did, to come up with the title of his best-seller, The 4-Hour Work-Week
Thanks so much for all the great questions — I’ll share some more of them with you tomorrow. And if you haven’t yet taken this survey and you want to, or you want to see how it’s done, here’s the deal:
I’m close to releasing one of my books, and I have a few questions to ask you about it, first.
Can you answer them and pass this “money test,” and will your answers be the right ones? Find out, right here: http://www.kingofcopy.com/booksurvey
Now go sell something, Craig Garber
P.S. Only two days left to get your hands on this month’s Seductive Selling Newsletter — test-drive it free and get a bushel of gifts at http://www.kingofcopy.com/ssnl
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