There is something electric about what happens when certain people enter into a room.

It’s the same “buzz” that small children often create, although admittedly, sometimes what they bring is more chaotic and less charismatic than what an adult will bring.

What I’m talking about, of course, is “energy.” In a romantic relationship, that energy gets transformed to “chemistry,” but regardless, it’s that special “oomph” that some people have… and others don’t.

There are certain signals people give off that they have charismatic energy — and other signals people give off than that they have “nervous energy” — which is totally different, and sometimes actually annoying, especially if this nervous energy presents itself in the form of certain habits, tics, or physically quirky motions.

Here’s the thing though — just the same way a person’s energy and charisma influences how much they are liked and trusted, the opposite is also true — low energy and lack of charisma reduces your ability to seduce and persuade.

When you are selling in print, having a high energy level and charisma means even more, because your ancillary communication tools, like the sound of your voice, and most important — body language — are pretty much disabled for most people.

This is why, above all else, you’ve got to put passion and excitement into whatever it is you’re trying to say, especially in print. Absent everything else, being passionate alone, will take you VERY far, and make you VERY successful as well.

Keep this in mind next time you need a pick-me-up.

Now go sell something, Craig Garber

P.S. In this month’s Seductive Selling Newsletter, I profile a client who’s passion has led him to be the biggest player in a VERY touch niche, and in fact, he runs the largest operation in his country, and who’s passion has led him close to the 10-figure mark in annual sales. Find out his secrets and get a FRE.E test-drive of the marketing newsletter with the hottest “buzz” going, right here: http://www.kingofcopy.com/ssnl