The most powerful boost your business can get — doesn’t cost a thing.

There is something electric about what happens when certain people enter into a room.

It’s the same “buzz” that small children often create, although admittedly, sometimes what they bring is more chaotic and less charismatic than what an adult will bring.

What I’m talking about, of course, is “energy.” In a romantic relationship, that energy gets transformed to “chemistry,” but regardless, it’s that special “oomph” that some people have… and others don’t.

There are certain signals people give off that they have charismatic energy — and other signals people give off than that they have “nervous energy” — which is totally different, and sometimes actually annoying, especially if this nervous energy presents itself in the form of certain habits, tics, or physically quirky motions.

Here’s the thing though — just the same way a person’s energy and charisma influences how much they are liked and trusted, the opposite is also true — low energy and lack of charisma reduces your ability to seduce and persuade.

When you are selling in print, having a high energy level and charisma means even more, because your ancillary communication tools, like the sound of your voice, and most important — body language — are pretty much disabled for most people.

This is why, above all else, you’ve got to put passion and excitement into whatever it is you’re trying to say, especially in print. Absent everything else, being passionate alone, will take you VERY far, and make you VERY successful as well.

Keep this in mind next time you need a pick-me-up.

Now go sell something, Craig Garber

P.S. In this month’s Seductive Selling Newsletter, I profile a client who’s passion has led him to be the biggest player in a VERY touch niche, and in fact, he runs the largest operation in his country, and who’s passion has led him close to the 10-figure mark in annual sales. Find out his secrets and get a FRE.E test-drive of the marketing newsletter with the hottest “buzz” going, right here:

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)