The Cardinal Sin Of Persuasion And How To Fix It
Yesterday I witnessed someone commit one of the cardinal sins of selling and persuasion. He “asked” for the business.
Now I know you’re going to say, “Well geez, Craig if you don’t ask for the business, you won’t get it, right?”
But this is only partially true. What you need to do is ATTRACT someone first, and then once you know they’re interested, in the right situation, they’ll ask YOU for an opportunity to work with you, if you’ve positioned yourself right.
And then… “if” you have room to let them in, only THEN… can they have the pleasure of working with you.
If you have to ask someone if they want to work with you, you’ve lost all your positioning in the deal, and your ability to control your business (and your destiny) has been removed from the equation.
That’s why using 2-step lead generation is so powerful. Instead of “asking” someone if they want to buy, you seduce them with your free report, website, CD or whatever you’re using to generate leads.
In fact, NOT using lead generation, or using it incorrectly, is the biggest mistake most entrepreneurs are making, that can EASILY be avoided.
In the Seductive Selling System – http://www.kingofcopy.com/seductive – there is a one-hour interview I did, which goes over the nuts and bolts of lead generation, telling you EXACTLY when to do it — and when NOT to.
See, there are FOUR selling situations when you simply MUST use a 2-step lead generation system to make your sale, otherwise you’re dead in the water.
I can’t tell you all of them – I do that on the Audio CD – but I will reveal one of them: When you are selling something with a high price point, then you MUST use some kind of a lead generation system. It doesn’t matter whether you’re using a platform speech, a free report, or an interactive DVD as your lead generation, but you MUST use it. Because inherent to selling goods and services at high price points, especially to strangers, is some sense of “doubt” and… when there’s doubt, there’s also some level of distrust lingering around — even if it’s below the surface.
And not dealing with this issue, is like not dealing with a tooth-ache. You can ignore it for a while, but at some point… once the pain of ignoring it becomes greater than the pain of NOT ignoring it, you’re going to come crawling on your hands and knees into your dentist’s office for relief.
I DO spill the beans about the other 3 situations where you MUST use lead generation, in great detail, on this hour long interview, which you can find inside The Seductive Selling System, and just for the record, here are a couple of other things you should know about the system as well:
One, I just bumped the guarantee on it up to 6 months — that’s how many GLOWING reviews I’ve had about it, and that’s how confident I am about my ability to deliver quality and value to you. And two… the price of the system is going up by $100 bucks in less than 30 days. So, jump on it NOW: http://www.kingofcopy.com/seductive
Now let me tell you something about someone who knows the art of persuasion, just about as good as — but probably even better — than anyone else I know. There’s a man named Ted Thomas who lives over on the east coast of Florida, who’s been involved in the real estate game since Christ was an alter-boy, and Ted is not only an information marketing wizard, but he’s also one of the top three platform sales speakers I’ve ever seen.
And on this month’s Audio Success CD, which you get with your trial subscription to The Seductive Selling Newsletter, Ted lets the cat out of the bag about some of his STRONGEST platform selling techniques, which YOU can start using, IMMEDIATELY, either at your next speech, or even at your next belly-to-belly meeting with a prospect.
In fact, I was surprised how candid he was, given the fact that he coaches people on public speaking, and charges a small fortune for his services. You can take that trial and get Ted’s CD, right here: http://www.kingofcopy.com/ssnl
Now go sell something, Craig Garber