"sounds" good, but… this may be the worst advice you can get.
How many times have you heard this one: “As long as you’re doing what you like, if you work hard, the money will follow.”
Sounds nice, but this is about the worst advice you can get, and it’s also usually offered by well-meaning but VERY misinformed family members, friends and teachers, who are — for the most part — broke.
See, the first problem with advice, is that the only way it’s going to be good advice is if it’s good advice given from the right person. And just like it’s probably not a good idea to get medical advice from the guy who repairs your boat, taking advice about business success from someone who’s never really been successful, won’t help you either.
Now the second problem with this advice specifically, is that it’s just wrong. You know, I’d love to figure out a way to get paid to smoke cigars, read books, and go traveling around the world with my wife… and maybe even to get paid for fishing and listening to loud rock music — because that’s what I “like to do,” but… that ain’t gonna happen, at least not any time soon.
The only way you’re going to be successful at doing whatever it is you do, is if there’s a market for it, and if you have the skills and ability to sell whatever you’re creating, into that marketplace.
And believe it or not, there’s just not a ton of people out there who want to pay me to sit on my hammock and drink coffee and smoke Maduro cigars all day long. Yes, I know that sounds odd, but it’s true.
However, I will tell you this: Even if you do find a hungry starving market, and even if you can sell, you probably won’t make a KILLING at whatever you’re doing, if you aren’t passionate about it. Passion’s that sort of “X-factor” that I think the people who give you advice like “do what you like and the money will follow” are really talking about.
But again, unless those first two criteria are met, all the passion in the world won’t mean a thing. Believe me, no one’s more passionate about laying on a hammock with a good book, and a good cigar and a cup of coffee, than I am. But unfortunately, that passion is pretty meaningless when it comes to making the cash register go ka-ching.
So, to summarize, the 3-step formula for success is as follows:
- Hungry marketplace to be satisfied.
- Your ability to sell effectively.
Pretty simple, isn’t it? And now that you know this…
Now go sell something, Craig Garber
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